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Cotton On is no stranger to amazing collabs for kids. Think Alice McCall, Sage x Clare, Kip & Co... Cotton On sure do have some big name friends. But none could be bigger (or HUNGRIER) than the Very Hungry Caterpillar! 

Christmas baking season is here! But not all of us are adept at constructing intricate gingerbread houses with all the trimmings, so Kytons Bakery have done the hared work for us and created a choc chip Santa house kit that is easy enough for kids to construct on their very own! It's a Christmas miracle!

Our absolute fave arm candy brand Pop Rock Park has released a limited edition bracelet stack that we love oh-so-very-much, with all the profits from sales of the stack going to the Letitia Linke Research Foundation for ovarian cancer. 

As parents we know that all swimwear is not created equal. Yes, we love our little ones looking stylish in the surf but kids swimwear is about so much more than that. We want sun smart swimwear, with great coverage, chlorine resistant fabrics, exclusive prints and....no saggy bums! That's where Aussie swimwear brand, Ocean Tales, comes in!

The Cotton on + Sage x Clare collab is officially here, their swimwear release has just dropped and it is all things sun shine, good times and bright bohemian vibes! If summertime brings back sentimental memories of a melted icy-pole dropping down your arm and packed lunches at the local pool, this range is going to give you all the feels and then some. 

Get ready to set sail or make a splash with the highly anticipated swim collection from Goldie + Ace which launches today!  

Adelaide's favourite cupcake specialist The Cupcake Lady has returned to the Adelaide Central Market Producer in Residence stall this week, until Saturday 13 November. To celebrate Halloween, The Cupcake Lady has created two "spooktacular" limited edition collections for Market shoppers to purchase and enjoy ahead of 31 October.

The wondrous Flower Fairies, first created by Cicely Mary almost 200 years ago have enchanted generations of dreamers... and this week our fave cool kids brand Kip&Co have announced the launch of their most magical collaboration to date, Kip&Co x Flower Fairies. 

Emro Designs is an 100% Aboriginal owned & operated business helping to bring traditional stories to early learning and homes around the country.

Creative, crafty, kids company Mini Mad Things has joined forces with the team from boutique publishing house Five Mile Books to create a beautiful new edition of  'Adventures in Cardboard'. Be assured that in the new (super fancy and beautiful) edition, you'll find the all the awesome creative activities, projects and adventures you can have with your kiddos and a cardboard box!

If you're on the hunt for the perfect transitional baby bag that will take you from mum to boss mum and every version of you in between, your search ends now.

Chief Magicmaker, Tinsel the Elf, wanted to share a bit about what happens up there in the North Pole and how your kiddo can receive a personalised letter from Santa himself this Christmas, through the magic of the North Pole Post. We got onto the elf-ophone with Tinsel to ask a few questions about how to write a letter to Santa, what new goodies are available from North Pole Post this year, and get some sneaky intel about what treats Santa likes best on Christmas Eve!

BEST INFLATABLE PADDLE POOLS: Tell us a better way to while away the hours on long hot summer days in your backyard than an inflatable paddle pool...we'll wait. We've found our fave inflatable kiddie pools for the summer, the best of the best blow up pools, whether you have a toddler or a tween, a small space, a big backyard or somewhere in between! 

This Goldie + Ace X Barbie™ collaboration for the Melbourne based brand is a global exclusive with Goldie + Ace the only kidswear brand worldwide given access to use these vintage photographs and prints on their designs.

Summer is coming, and that means salty, sandy days swimming in the sun. But it doesnt have to mean soggy bums for tiny tots! Obviously we all want to avoid a "code brown" at the pool or on the beach, so we've got all you need to know to get your bub beach ready this summer, with our tried and true recommendations for the best (and cutest!) reusable swimming nappies on the market.