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From the ground up…to the street! Jag & Knox is a kid’s street-wear label designed by mum of 2, Jordan McCarthy. The micro label produces trendy gender-neutral garments with a raw edge feel. After previously owning a women’s fashion boutique with her sister, Jordan’s love of fashion never died. ‘As much as spending all day playing monster trucks and watching Cat in the hat 10 times a day is fun, we all deserve a bit of time out and time to do something we love,’ says Jordan. It’s easy to dream of creating the next best small business or clothing line, but Jordan literally picked up a pen and paper, began sketching and made it a reality. Now, as she describes ‘With a 10 month old hanging off my leg’ she singlehandedly runs Jag & Knox, designing the clothes, marketing and running of the social media and website. Here’s a clap and a cheer for working mums! @jagandknoxjagandknox.com.au

Studio Mini exists to help modern parents decorate their kids’ spaces with investment furniture and home accessories that are not just for babyhood – or just for boyhood or girlhood for that matter – but that can be used through every life stage, in any living space of either sex. Studio Mini promises to source only what they consider to be original, functional, beautiful and cool products. Everything has been carefully selected making their website a selection of items that kids love and that are kind to parents’ eyes. We have selected our top 10 favourite items from the Studio Mini website to give you some product isnpo with a side of interior design porn MUM AND DAD FACTORY BABY GYM DOODLE BOX SMALL DESIGN CIRCLE TABLE INCL. 4 STOOLS BYALEX PLAYMATS ORGANIC COTTON, 3 DESIGNS R TODDLER BED NOFRED MOUSE TABLE OAK MINUS TIO CITY SUNDAY MAGAZINE RACK VILAC CLASSIC RIDE ON CAR BLACK FERM LIVING KIDS MINIATURE FUNKIS HOUSE SMALL UUIO TRE WOODEN TOY Website: Studio Mini Instagram: @studiominishop Facebook: Studiominishop

We think these Banwood Bikes are wheelie adorable and we’re no cycologists, but we’re pretty sure that a nice fresh bikeride through the ‘burbs is what every kiddo needs more of. Putting the iPad down wouldn’t be hard with wheels as fresh as these. Banwood is a family-owned company based in Berlin, Germany, with a passion for creating high-end cycling products for small children. Their core values are safety, high quality and timeless design. Teach your kids the basics of cycling with the Balance bike. Designed for children from 3 years. Helping little ones to develop their balance, steering and coordination. This beautiful bike is Available in six colours. ‘Time has changed the way kids play, but the way kids learn and develop remains the same. We believe that play is the key for children’s growth and lays the foundation for adult life. We want to keep that magic of being active alive and support children’s growth in a playful way while creating happy childhood memories,’ says Banwood. Banwood also has an adorable range of jumpers and caps, just incase you wanted your kid to look even cooler. The Banwoodd website doesn’t ship to Australia quite yet, but don’t fear, their products are available through Smallable  Instagram: @banwoodbikesFacebook: @banwoodbike

Cinta Child (pronounced Chinta) means love in Indonesia… therefore love child! Cinta Child was started by Jacinda Thompson, a boho, beach loving mum of two in 2014. On a trip to what Jacinda refers to as her ‘Island Home’ Bali she embarked on finding girls crochet pieces, which she discovered were not readily available. This led her to approaching a friend who could crochet. She then began sourcing other local hand picked fabrics to suit her vision. ‘I love that I can provide employment and income to some less fortunate to us, who are super talented and love what they do! Every item is hand made and quality checked to ensure our customers are getting a quality product, says Jacinda. Children Imani and Marlo are Jacinda’s muses and the two adorable boho babes featured in many of the Cinta Child look book photos. The brand stocks everything from baby blankets, baby clothes, rompers, dresses, shirts, jewellery and headpieces for both boys and girls. Website: Cinta Child Instagram: @cintachild Facebook: cintachildstore

In the past fortnight the retail world has seen top fashion retailers Abercrombie and Fitch  and US Target both announce gender-neutral kid’s clothing lines. This follows a pattern of other brands offering unisex options, such as H&M and Australian brand BONDS. Instead of seeing a shirt listed as being for a boy or girl, we are seeing a growing trend for items categorised as unisex. Abercrombie & Fitch has released a line of clothing called the ‘Everybody Collection‘ featuring 25 styles of sweatshirts and camo prints often influenced by skate and street-wear styles. The sizes are also the same; created for kids ages five to 14. In a press release the company stated: “At Abercrombie Kids, the team is focused on putting the customer at the center of everything it does, listening and engaging with them constantly to ensure product and brand experience is evolving to meet their changing needs. Through these interactions, the team gained insight that many customers, when shopping across genders, do not necessarily want to be restricted to certain styles and colors. The Everybody Collection has built on this insight, incorporating popular trends across genders, and with a single size system across the whole assortment.” Instagram: @abercrombiekids ABERCROMBIE & FITCH –  EVERYBODY COLLECTION BONDS – COLOUR FOR ALL Earlier this month BONDS announced their Colour for All collection with the catch phrase ‘Not just for boys or just for girls. Just for kids’. This new unisex range is for tweens (8-14 year olds) and golly gosh do we love the colour palette. With shirt colours such as ‘fresh melon’ and ‘cacti’ it’s basically a Pantone lovers dream. And you betcha, all tees are made from premium Australian cotton. Instagram: @bondsaus

Once again the Animals Observatory (TAO) has dropped another superbly cool collection. Their Spring/Summer 2018 collection can be purchased online and shipped to Australia via alexandalexa.  Just incase you needed a refresh on why we love TAO so much, here’s their MANIFESTO 1.We will celebrate the beauty of the passage of time through things.2.We will be honest like animals and clever like children.3.Every morning, as we open the wardrobe, we will sing old songs for a new world.4.We will follow our instinct to the Northern Lights.5.Love above all. Equality above all. Kindness above all.6.We will play hide and seek with the stupid and the selfish. And they’ll never find us.7.We will light candles with kisses and look each other in the eyes.8.We will not respect museums that don’t tell the truth.9.We will reject any wool that’s scratchy.10.We will do things with passion, complete passion and nothing but passion. Instagram @theanimalsobservatory Facebook www.facebook.com/TheAnimalsObservatory Website www.theanimalsobservatory.com

After reporting a wild 49 percent growth of sales in 2017, Gucci is as in demand as ever. The luxury Italian fashion house has now dropped their SS18 children’s wear collection and after this first look, we’re not sure if we are more inclined to splurge on ourselves or the kids. Currently helmed by Alessandro Michele, Gucci cleverly blends classic heritage with touches of modern, playful and artistic designs. Their newest collaboration has seen them team up with contemporary Tokyo-based artist Yuko Higuchi, who is notorious for featuring cats in her work and has previously been commissioned by the likes of other fashion retailer Uniqlo. ‘Yuko Higuchi’s work hits just the right note between sweet and fanciful, and dark and surreal.’ Hype Kids Higuchi’s children’s collection for Gucci incorporates anthropomorphic illustrations of cats and dogs onto sweaters, dresses, T-shirts, onesies, baby bibs, and a whole slew of accessories. This is teamed with bright spring-appropriate colours making the entire collection nothing short of aesthetically divine. “I often get ideas from looking at antiques and old things, and I have the sense that in this respect my aesthetic taste is similar to that of Alessandro Michele, Gucci’s Creative Director,” Higuchi said. Website: GUCCI Instagram: @gucci Facebook: Gucci

Back to school, back to school, to prove to Dad i’m not a fool… As the new 2018 school year looms closer and closer we have compiled a list of the Top 10 Back to School Backpacks. From designer to Kmart, pretty to practical and plain to colourful we have a range of backpacks for all different types. So kiddos pack up your pencils, get those Faber Castells in perfect colour order, don’t forget your hat and ready, set, GO! Stella Mccartney, Kids Gum Ski Backpack, $ 215, available from stellamccartney.com  Kmart, Kids Spot Casual Backpack, $8, available from Westfield Marion The North Face, Mini Berkeley kids backpack, $55, available from thenorthface.com.au Stella Mccartney, Kids Gum Ski Backpack, $ 215, available from stellamccartney.com  Herschel, Retreat Youth Backpack, $120, available from herschel.com.au/shop/kids Nike, Just Do It Mini Backpack, $25, available from jd-sports.com.au Fjallraven Kanken, Mini Backpack Blue, $119, available from asos.com adidas Originals, Classic Backpack, $50, available from adidas Rundle Mall Target, Kids’ Backpack Navy, $10, available from Target Westfield Marion Country Road, The Striped Backpack, $59.95, available from Country Road Rundle Place

‘The most iconic colours, designs and materials re-invented. Iconic, ironic, adicolor. The playful, apparel range returns this season to celebrate bold tones and hues for a new style generation.’ Well that’s a relief… there truly is a pot of gold at the end of the rainbow and it comes in the form of the new Adidas ss18 collection, adicolor. The collection resurrects the four primary colours that were first debuted together in 1983 when the brand itself first came to be. The colours were in the form of felt-tip pens for wearers to colour in their all-white adicolor sneakers. Scarlett Red, Fairway Green, Bluebird and Sun Yellow will return in updated shades across apparel and footwear to bring a burst of colour to your January blues. A symbol of sports and street culture, the series originally debuted in the ’70s, now the items build on old-school ensembles that once again celebrate hip-hop and street style. Fabrics have been updated, logo sizes have thus been manipulated, in addition to proportions and placement, but the overall iconic and timeless Adidas silhouettes remain the same. And yes there’s a mini collection too so KIDDO’s can also run wild and free in the latest colourful, retro, streetwear  threads. We don’t know about you, but we are deffs buying mumma and baby matching suits… @adidas  www.adidas.com.au/adicolor-clothing www.facebook.com/Adidas-Australia

A fresh, original kid’s wear brand, for children who are fashion conscious, stylish but still love to be carefree. ”It’s not obvious childrenswear. It’s cool, cleverly designed and perfect for any little girl. Feminine without being overly girlie. Contemporary without being a slave to trend. There is a definite nod to vintage, but overall the range is fun and more importantly wearable.”- Dilly Foxtrot. The RaspberryPlum collection was created with the strong belief that children should be able to play, get messy, run around and still look stylish. The luxury children’s fashion brand is based in London and the entire collection is sourced and manufactured in Europe. Its founder Aleksandra Matthews is a graduate from London’s prestigious Royal College of Art. Originally from Belgrade, she moved to England as a child, her mixed identity is an important influence on her work and the provenance of the product. As well as a pledge to create unique, creative garments to inspire love of colour and artistic imagination within children RaspberryPlum is also a huge advocate for ecological and environmental issues. Some of its collection is manufactured in Serbia as it their aim to help re-establish and promote a once thriving apparel industry, which has suffered greatly as a result of political turmoil in the region over the past 20 years. Manufacturing solely in Europe helps to maintain a lower carbon footprint. All of their packaging is also made from recycled materials. Every collection has a story and takes inspiration from European artists, theatricals and creatives. Read below for the brands own beautiful description of their current collections influences: RaspberryPlum SS17 Collection ‘Abstract Theatre’ ‘This season RaspberryPlum collection took its inspiration from a few different sources, which are closely connected. The stock character Pierrot, and his large frill collars, oversized buttons, frills and wide culottes have inspired the shapes of the ss17 range. The collection features strong graphic images which have been influenced by the outlandish costumes of theatre of Bauhaus and the Modern and Postmodern stage of Oskar Schlemmer. We also looked the work of one of the leading album and book cover designers of the 20th century Neil Fujita.As with previous seasons we kept the colours soft and summery; lilac, nude, soft orange, citrus yellow, pastel green and denim blue. Some of the colours intentionally looking almost sun bleached. The colours were influenced by the pallet of the sketched for the costumes of Triadic Ballet by Oskar Schlemmer.’ blog.raspberryplum.com raspberryplum.com @raspberryplum

The iPad AKA the ultimate child silencer is every parents guilty pleasure. With this new square screen generation, modern kids seem to have lost the ability to produce convincing revving-engine noises with their mouths. Instead of car chase reenactments with ‘BROOM BROOM’ and ‘BEEP BEEP’ sound effects we hear nothing but silence when we place an iPhone or iPad in front of them. Have we have squashed child imagination? New York-based Candylab Toys is changing that and giving children a chance to get back in the driver’s seat, literally. It knows nostalgia sells and is capitalising on the desire for simpler things and “old” products where people just want something that is straightforward, basic, and tangible in a way that modern technology just can’t offer. We are currently seeing the resurgence of many retro products like turntables, record players, and vinyls. Desire for this kind of product was clearly present, as Candylab all started with a Kickstart campaign raising over $100K. The 1960s American road-trip culture vibe of Candylab’s pieces make for visually pleasing objects that are both ornamental and playful for children. It’s easy to get eyeballs deep in a sea of meaningless plastic toys with very short shelf life, but these wooden toys will stand the test of time. ‘We’re slowly drowning in forgettable toys that break and disassemble — ending in piles of plastic bits — this determined us to create a line of heirloom wood toys that are elegant, durable, and simple, giving children a chance to create their own stories around the objects they play with.’ Candylab. Let’s face it these millennial toy cars were designed for parents who are perhaps even more excited about the products design appeal than their kids. Already in love? Take a front row seat and watch some of their Candylab films… @candylabtoys www.candylabtoys.com

How much wood could a woodchuck could chuck wood? Well this particular Woodchuck has been hard at work chucking a very visually exquisite array of  custom made wood furniture. Scrolling through Woodchuck’s Instagram is a rather therapeutic experience. Next time the kids are screaming just flick to this uber visually satisfying account… Now that’s cheaper than therapy! The shades and angles in the images are soothing in a kind of way reminiscent of opening a new book for the first time. The pine looks so fresh you can almost smell it through your phone. Woodchuck is a Dutch wood-loving company specialising in interiors, custom-made furniture, concepts and photo styling. ‘We like simplicity and functionality, but our work always radiates warmth. Woodchuck shows that minimalism can also be atmospheric.’ There is something so beautifully simplistic about the pale timber pieces. Somehow the straight angles are still friendly and inviting and this is makes them so very adaptable. At one moment the ‘Haru Large’ is a child’s stool, then a side table and suddenly a breakfast tray. Woodchuck makes everything tailor-made. Exactly as you want. From tables to cupboards and kitchens. On the basis of your wishes, they invent the product that suits you. Not only this but as visual stylists they work to shape an interior. It is not only about the piece of furniture itself, more so, fitting in with the elements of its surrounds and a particular emphasis on light. @woodchuck.nl www.woodchuck.nl/ Facebook @woodchuck.nl

The Bee & the Fox is making its mark in the crowded world of t-shirts. Their simplistic yet meaningful slogans are both empowering and entertaining. In this current cyber world we are bombarded with photoshopped Instagram bods, mummy shaming, body shaming and archaically sexist tweets from our world leaders so it’s crucial women stick together. What better way to show support for one another than with a groovy t-shirt from The Bee & the fox? Today The Bee & the Fox launch the Women for Women, Sister hood collection #yeahthegirls ‘Here’s to a year with hopes for continued growth and solidarity for womenkind. Together, in sisterhood.’ The Bee & the Fox Use the code HOORAY for %10 off your entire order until June 1 2018 @thebeeandthefox  www.thebeeandthefox.com

Hailed as the ‘Net-a-Porter for under 14 year olds’ and the Global Style Destination for kids AlexandAlexa offer the world’s best kids’ clothes and footwear, from a huge spectrum of designers for children aged up to 16 years. Wherever you are in the world, you can shop your favourite designer kids’ brands at the click of a button. Today AlexandAlexa have launched their Scandi sale. Pieces by Scandinavian designers such as Molo, Mini Rodini, The Animals Observatory and Bobo Choses are now 50% off in the sale! So clear out your schedule and get online shopping because these beautiful garments will fly like hot cakes. We have selected our top pieces from the Scandi sale to give you a taste of what’s on offer: Shop the sale here AlexandAlexa

BOOM and just like that Christmas is over; your fridge is filled with leftovers, your bin is overflowing with wrapping paper and cardboard, you feel 3 kilos heavier, the champagne is haunting you and you’re just about to pull your hair out over the noise the kids are making with that repetitive squeaky toy their aunt gave them, WHY Aunty Julie WHY?! This all means that it must be BOXING DAY, YAY! What better time to go for a nice bit of retail therapy… WE HAVE GATHERED A LIST OF WHAT IS OPEN WHEN FOR BOXING DAY SALES TO SAVE YOU THE CONFUSION! BURNSIDE VILLAGE Burnside Village is located less than 7km from Adelaide’s CBD and is home to over 100 premium lifestyle and fashion stores including South Australia’s first Zara.Trading hours: Closed Boxing Day 26. The shopping centre will open for its sales on Tuesday, December 27, 9am-5.30pm RUNDLE MALL Everyone’s favourite Boxing Day destination with more than 700 specialty stores, 15 arcades and centres, four leading department stores, plus alleys, streets and laneways, there’s more unexpected, unpredictable and unbelievable than ever before.Trading hours: Open Boxing Day 11am–5pm (Trading hours may vary from store to store.) WESTFIELD MARION Westfield Marion is the largest shopping complex in Adelaide, South Australia, located in Oaklands Park. The 1 day wait until the 27th will be worth it for the great sales at the centres 341 stores.Trading hours: Closed Boxing Day. Sales will be on the 27th. Opening hours will be extended on Wednesday the 27th from 9am-9pm. HARBOUR TOWN ADELAIDE Harbour Town Adelaide has been providing a quality shopping experience with more than 60 outlet stores for over 10 years.Trading hours: Open Boxing Day, 10am – 5pm CASTLE PLAZA SHOPPING CENTRE Castle Plaza Shopping Centre is located in Edwardstown and packs in over 60 speciality stores and will hold its major sales the day after Boxing Day.Trading hours: Closed Boxing Day. Sales will be on the 27th, 9am-5.30pm ELIZABETH SHOPPING CENTRE Elizabeth Shopping Centre is one of the largest regional shopping centres in the Adelaide area and South Australia. It features Myer, Big W, Target, JB HiFi, and Best and Less among 200 specialty stores. Get ready to grab your bargains on the 27th.Trading hours: Closed Boxing Day. Sales will be on the 27th.