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Colour Safe Put down the glue and get ready to chew until your hearts content kids because Eco Crayons are 100% plant based making them 100% non-toxic, vegan and biodegradable. These handmade crayons are made with 100% natural ingredients like waxes and butters. The colour pigments are even derived from plants, roots, seeds and flowers so you can colour the rainbow naturally. When Mum, teacher and Eco Crayons founder, Naomi Parsons began researching what was really in the kind of products we watch our kids chew on, she was horrified. The use of pigments containing heavy metals, paraffin (from petroleum), synthetic oxides and micas, plastics and asbestos particles is alarming to us too…. All Eco Crayon waxes and colours are food grade so \ if they do happen to make their way into little mouths they are completely safe! It’s not just the crayons that are eco friendly. Even Eco Crayon pouches are made from 100% organic fair trade cotton, coconut husk buttons and hemp cord that is unwaxed, biodegradable and vegan dyed. All labels and packaging are 100% recyclable and vegan dye printed. This makes both the art mediums and the packaging eco-friendly and sustainable! Keep an eye out for the newest element of Naomi’s business. eco-friendly botanical paint, coming soon! We asked mumpreneur, Naomi a few more questions about her business: What made you decide to start your own business? It was never my intention to start a business, it was just something that organically evolved. I’m a special education teacher by trade and my daughter Arleena, who is 6, is a chewer, so all of the little people in my world were putting drawing tools in their mouths, often covered in colour leeching into and staining their skin for days. This was the birth of Eco Crayons. Do you make the goods yourself? Yes, I am one crazy mumma! Every single crayon that leaves my studio has been handcrafted. I use a small batch process so that there is more control over the outcome – plant pigments areextremely sensitive to work with. Every batch and crayon is hand weighed, hand poured, hand cut and hand boxed. Having a handmade product is important to me as it allows me to combine my love of science with the creative part of my soul. It also means that I have control over the manufacturing process and can produce a product which has a very green environmentalfootprint. What is the importance of buying our kids natural, eco friendly products? One of the most confronting lessons on my journey so far is uncovering what is actually in kids products. As parents we just take for granted that if something is listed as non-toxic then it is safe for our kids, right? As a mum and teacher I trusted these messages too, however, many of the ingredients in commercial crayons are synthetic and chemically engineered. Surprisingly many eco friendly crayons are not actually sustainable as they contain palm oil and non-renewable mined micas and clays to colour them. ecocrayons.com.au@ecocrayons

In nature, winter is the season for hibernation and a time for rejuvenation. It’s the perfect time to focus inwards and build strength and stability in the body with the right food and wellness routine to support you through the colder months. The Myer Centre Adelaide has you covered for everything green, clean and in-between! Warm up with a Vietnamese pho, purchase a great cookbook or invest in new activewear for some fitspiration! Myer Centre Adelaide @myercentreade

It’s never too early to get them interested in food and cooking, there are so many fun, fashionable and creative ways to ignite the little foodie in them. Who said broccoli was boring?

This stylish mum of one has seamlessly transitioned from hospitality to retail bringing us Adelaide’s newest one-stop-design-shop. We chat to Karah, owner and buyer of HEYDAY, about how she has hand-picked her products while staying true to her core principals of sustainability, creativity and ethically produced goods for the family and home. Tell us about the concept for HEYDAY? And how it came about. HEYDAY Store is about showcasing beautiful and useful things from small and independent makers. We’ve taken a ‘general store’ approach to stocking the store, and carry goods for kids, women and home – in each instance though, we are passionately enthusiastic about the pieces we bring to the store and believe, now more than ever, it is important to value the things we purchase and to know something about where they came from and who made them. We also wanted to create a space that brings back pleasure in browsing, in taking the time to handle and experience the wares in person, and in making mindful purchases that will last. What are some of the brands that you stock? The list of makers we stock so far cover local, national and international territory and many of the goods we have in-store have not been available in Adelaide before. In some cases, the makers we’re stocking only have a very limited presence Australia-wide. We have plenty of ethically produced apparel, handcrafted children’s toys, organic textiles, ceramics and jewellery, and a tightly edited selection of books. Some of the makers we carry for children include Taninaka, the Wandering Workshop, Buck & Baa, Pappe, Mad About Mini, Le Edit, Dove & Dovelet, One Two Tree, Pashom, and Linen & Lime. For women we have Baggu, Vege Threads, Good Studios, Julie White, Sophie Monet, Pansy and Happy in Finland (amongst others), while our list of home goods makers includes Futagami, Klay NZ, E Heid Ceramics, Subtle Bodies, and Addition Studios. What was the reasoning behind having such a unique list of brands? We really want to offer a selection of goods that are hard to find elsewhere and to make sure that when customers shop with us, they not only find something unique, but something that has a compelling story behind it in terms of the maker’s creative processes or the sustainability of their business practices. Tell us about some of your favourite local designers? There is a real untapped stream of talent in Adelaide and maybe not enough local independent stores to showcase it, so we are loving presenting wares from E Heid Ceramics, Julie White, Linen & Lime, Good Studios and Weft Textiles amongst others. You opened the store not long after your first son Sidney was born, how did you manage to do both at the same time and has he influenced what you buy? The store runs on lots of late nights at the moment, but that’s OK because I’m loving combining motherhood with a start-up business that I feel passionate about! I also have a terrific pair of girls working with me at HEYDAY who were with me at the cafe I used to own (Pickle in the Middle) – it really helps that we know each other well and are all on the same page about what we’re doing at HEYDAY. When I had Sidney and started looking at buying things for kids, I realised there wasn’t the selection available in Adelaide that I was hoping for, so we are proud to stock makers who aren’t around everywhere else and to focus on organic fibres for the apparel and natural materials for the toys. What can we expect to see in the future at HEYDAY store? Our web shop is almost ready to launch and is the next major development for us, which will be a great way for people to browse our wares from the comfort of their own living rooms! Then we are bringing in some new pieces from a few more hand selected makers that we’re really excited about – stay tuned for that! We welcome HEYDAY with open arms and any other stores that give us more choice and source beautiful things both locally and from around the globe. Check out HEYDAY’s Kids 20% Off Sale on now! (08) 8272 9146
154 King William Road, Hyde Park @heyday.store heydaystore.com.au

Tellkiddo is proof that it is possible to survive maternity-leave and not just survive but thrive. During that time, you may even build a global business like Maria Sabbah, the Swedish company’s founder. Beginning in 2014 Tellkiddo now has a cult following on Instagram. This playful, unisex brand is the perfect, modern day example of the power of the internet, when paired with innovation. All products are designed by Maria whose initial intention was to create monochrome style objects, with black and white contrasts, so that her baby could develop his eyesight. Soon, her son wasn’t the only one that these beautiful, minimalist designs were popular with. Her pictures were re-blogged by influential interior-minded parents and spread like wildfire. Then, Tellkiddo was born. On the website you will find environmentally-friendly and sustainable interior objects like storage bags, bedding and prints. Maria says ‘We are not following fast changes in trends, we want to support the slow interior industry with our conscious way of working’. @tellkiddo tellkiddo.com

More, In-Store Daisy + Hen isn’t just a shop, it’s an experience, now open in Glenelg! Ever spent countless time scrolling through Instagram, browsing for a product, frustratedly wishing you could touch, feel and try it? Daisy + Hen owner Gina Britton wanted to create a physical space with a bespoke mix of all her favourite bits and bobs so that she could bring the fun back to shopping. Daisy + Hen houses over 130 of the best local and international brands in children’s retail. Gina says that the original Tanunda store would welcome customers daily from Adelaide, who would travel to the Barossa specifically to purchase their products. Hence, she felt it was time to expand and bring the concept and range to metro Adelaide. The new Daisy + Hen in Glenelg is a larger store with the same heart and beautiful range as the original shop. Gina says, ‘You feel like you’ve walked into your own Instagram feed full of your favourite brands and products! Our store is so much more than a shop – it is a destination, an emporium, a place to wander and admire.’ ‘There is a difference between seeing something online and walking into a store and being able to interact with it.’ This goes for little people too, if you have a curious mini-shopper who likes to touch and grab things, don’t despair – you wont be glared at. Gina says she aims to provide a ‘warm, friendly and fun shopping experience’ and that staff are known to cuddle little babes to give mum a moment to herself to explore. The selection process for the stores products is basically the type of item that Gina herself would buy and one that is ‘beautiful, functional and represents great value.’ ‘It is really important to me to work with brands that we align with. Brands with ethical and sustainable practices and businesses who operate with heart.’ As well as providing local small and handmade businesses a platform to exhibit their products, Gina likes to give back to the community through events. The stores biggest event is their annual Easter Hunt in Tanunda. VIP and special seasonal shopping nights also add to the pros of being part of the Daisy + Hen community. Pop past and explore for yourself! @daisyandhen daisyandhen.com.au  56 Murray St Tanunda SA08 8563 0116 120C Jetty Rd Glenelg SA08 8294 0056

Let’s face it, everything that the Swedes do is good and cult label Fjällräven Kånken is no exception. Kånken backpacks were launched in 1978 as a solution to back problems appearing in young school children. The bags began to appear at preschools and nature schools, and now are seen on the backs of children and adults all over the world. Originally hailing from the small town of Örnsköldsvik, a place renowned for its scenic landscapes, Fjällräven has developed into a global company that is committed to making nature more accessible with innovative and functional products. What colour would you prefer? @fjallraven_au Only available in store at USG –  Myer Centre Adelaide  (08) 8211 9922usgstore.com.au

One-Stop Shop Baby Junction provides the kind of service and advice you just can’t Google. Baby Junction is a South Australian owned business that offers over 1500 products, both in-store and online for just about everything bub related you could possibly think of. Baby Junction owner Brooke Marett knows that the baby product market is saturated and that navigating through the maze of furniture, capsule, pram, toy and care options can be daunting for first time parents. Brooke is proud of the one-on-one service that her store offers every customer, ‘We start with general conversation about what you are looking for, and then with a few key questions we are normally able to guide you towards the products that match your lifestyle fairly quickly.’ ‘Parents love that we can take them from an overwhelming number of options down to a few quite simply, from there we find it flows easily through all the essentials.’ When selecting stock, Brooke looks for high quality, heirloom style products from all around the world that you can’t necessarily find in big department stores. Her main three requirements are safety, versatility and longevity. Many of Baby Junction’s furniture items are cleverly designed to grow with your child. One of the many great brands stocked by the store is ‘Leander’. Leander is a Danish baby furniture company that produces cots that convert to toddler beds and then couches. They also make change table dressers where you can remove the changer top in order to have a lovely chest of drawers as your little one grows. Baby Junction also offers a range of unique services, designed to make new parenting life just that little bit easier. Brooke knows that purchasing all new baby products can be a strain on parents so she has introduced a range of new items into the hire rotation. Baby Junction has always offered capsule hire, but now parents can hire car seats, prams, port-a-cots and bassinets. These items can be hired anywhere from 1 week to 6 months or more. There is also a professional car seat installer on site 4 days a week to install your car seat, adjust rear facing car seats to forward facings ones, or even just to check up that everything looks safe on your own installation. If you have a baby shower on the horizon, Baby Junction’s new online registry feature means that you can create a gift list at the click of a button and receive items that you actually need (and love) at your baby shower. More Products Have a browse atbabyjunction.com.au Or Pop in and say hello!365 Magill Rd, St Morris South Australia  @baby.junction Photos Meaghan Coles – nowandthenphotography.com.au

Rub-A-Dub-Dub In Style Is your bathroom feeling a bit tired? Could it use a $10,500 makeover? Well we’ve got news for you! Get yourself winter ready and shop on The Parade, Norwood for the chance to win a bathroom makeover, thanks to Caroma! Whether it’s bath time for the little ones or you’re having some ‘mum time’ and washing away your troubles with some bubbles, the family bathroom is a place of much activity. It’s a room that we use every day so why nut rub-a-dub-dub in style? The competition is an initiative of the City of Norwood Payneham & St Peters and the Council’s Norwood Parade Precinct Committee. It will see one lucky shopper win a Caroma bathroom makeover valued at $7,000, $2,500 cash and a $1,000 voucher from Outdoors on Parade. The best part is that entering is so easy! Just go about your daily shopping on The Parade. Simply spend a minimum of $25 at any business within The Parade precinct from 1 – 30 June 2018, to go into the draw. There’s no limit on entries! Mayor Robert Bria, Presiding Member of the Norwood Parade Precinct Committee, said the Committee is thrilled to be running this competition with Caroma after the recent opening of their flagship store on The Parade. “We’re excited to be working with Caroma and Outdoors on Parade to offer such a great incentive for shoppers to visit The Parade.” “The Parade is renowned for its fashion retailers but home furnishing and renovation represents a large cluster of the stores within The Parade Precinct.” The Bathroom Makeover prize draw will be held on Monday 9 July 2018, with the winner notified by telephone and in writing. Keep up to date with all the latest news from The Parade, Norwood:Facebook @TheParadeNorwoodInstagram @Parade Norwood

We spend one-third of our lives in bed so let’s make it count! Mini Rodini has just released a collection of organic bedding free from the hazardous nightmares normally found in conventional fabrics. The collection is also certified by GOTS and Fairtrade. The manufacturing of conventional fabrics often requires an enormous number ofchemicals that eventually end up in our bedrooms. This choice of bedding is not only better for our planet, but also our health. You can also get your ZZZ’s guilt free because GOTS is the strictest certification for organic material on the market today and includes rigid controls throughout the entire manufacturing process. The cotton farmers who produce the cotton used in this product have fair working- and living conditions. Having two independent certifications function as an extra safety and warranty that Mini Rodini’s products are both sustainably and ethically produced. Mini Rodini acknowledges that the clothing industry is one of the world’s largest polluters and consumes more water than agriculture. They take responsibility for their own industry, but also speak out against fast fashion and seek to educate their consumers. ‘How you care for your garment accounts for 25 % of its environmental impact. Let’s make the best out of those numbers.’ Mini Rodini And the best part is the collection is absolutely ADORABLE! Take our money please. @mini_rodini Available in Australia from kidostore.com

In the words of Chanel ‘Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live and what is happening’. This is why we must rid ourselves of the idea that fashion should stop once we become mothers, especially while we are breastfeeding. Motherhood is a celebration of life, so why not celebrate in style? We’re not talking designer gowns, we mean the kind of effortlessness and chic simplicity of Madri Collection. Their ‘ready-to-mother line’ empowers women to breastfeed everywhere and to remain stylish (and comfortable) while doing so. Madri Founders Ashley Melone and Danielle Walish were inspired by the Italian culture, which holds the mother on the highest pedestal and unapologetically celebrates style. They believe in superior garments, which allow mothers to nurse their baby effortlessly, whether at the breast or via pump. Madri pieces are made in New York City from quality textiles with the intention of feeling good against the skin for both mother and babe. Each design has been cleverly tailored to allow access without feeling overexposed. This aims to empower women to feel more comfortable breastfeeding in all situations, from their offices, to restaurants, to parties. madricollection.com@madricollection

Playing dress-ups and eating play dough is all well and good, but sometimes our children’s brains yearn for something a bit more stimulating. Watch your little ones eyes light up when they get the chance to be an archaeologist for the day and digging up a real dinosaur. See them squeal with delight when they look at bugs under their very own microscope! The Myer Centre has one of the most extensive range of toys in Adelaide with Toyworld, National Geographicand the children’s level of Myer all under the one roof. Here are our favourite educational toy picks: National Geographic Dinosaur Fossil Dig Kit, Australian Geographic MicroScience 36 Piece Kids Microscope, Australian Geographic Celestron Explorascope 60AZ Telescope, Australian Geographic Alex Rub-a-Dub Tub Shaving Set, Toy World Doc McStuffins Doctors Dress-Up Set, Myer Mizzie Puzzles Hopping Around Australia, Toy World Hape Gourmet Grill With Food, Toy World Hape Homemade Pizza, Toy World Hape Market Checkout, Toyworld Scrabble Junior, Toy World Play-Doh Kitchen Creations Noodle Makin’ Mania, Toyworld Magic Crystal Coral Reef Kit, Australian Geographic STORE DIRECTORY LOWER GROUND Chi Body Spirit Massage & Bodyworks Hairhouse Warehouse Fresh Hair and Body Professionail GROUND Australian Geographic LUSH Myer LEVEL 1 Posh Nails Studio Sal LEVEL 2 Toyworld Myer – Peter Alexander Myer LEVEL 3 Lincraft Myer @myercentreade myercentreadelaideshopping.com.au

Adelaide your one stop kids and toddlers shoe shop has arrived!From pre walkers to basketballers and everything in between.Shoes & Sox is now in two convenient locations Westfield Marion and TTP. Mention KIDDO MAG for $10 off – offer ends 31st May Here are our top picks for GIRLS and BOYS shoes: GIRLS BOYS MarionShop 1085 Westfield Marion, 297 Diagonal Rd, Oaklands Park SA 504608 82961209 Tea Tree PlazaShop 142 Westfield Tea Tree Plaza, 976 North East Road, Modbury SA 50920881259891 Shoes & Sox  @shoesandsoxau

The big chill is coming, which means it’s time to rug up, collect leaves, climb trees, jump in creeks and puddles and discover the great outdoors. Lark Summerschool Bag, bobochoses.com

Going all out for a children’s party doesn’t mean breaking the bank. Check out this collection of cool party paraphernalia that celebrates birthdays of all ages! Popsicle Pinata, larkstore.com  @kiddomag Read KIDDO Issue 3