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Designed for families on the move, Dutch parenting brand Bugaboo has just launched the Bugaboo Butterfly 2 in Australia, bringing even more ease and comfort to your everyday adventures.

Aussie kidswear label By Billie has dropped the latest addition to its dreamy wardrobe lineup – say hello to the Frankie Knits. Designed with both comfort and style in mind, these fresh knits are perfect for little ones who love to play hard and dress cool while doing it.

Say goodbye to soggy sandwiches and hello to warm, tasty meals—anywhere, anytime! Aussie mum of three, Elysia Krstevski, has launched a lunchbox that’s turning heads and heating lunches. Introducing the MEKE Go-Box—Australia’s first-ever portable food warmer, designed to make life easier for busy families, tradies, travellers and school kids too!

Bluey fans, get ready – something super fun is coming your way! Converse has teamed up with everyone’s favourite Aussie Blue Heeler for an exclusive collection that brings all the colour, playfulness, and cheeky charm of Bluey straight to your wardrobe.

From anti-colic wonders to spill-proof favourites, these top picks make feeding time easier, comfier, and a whole lot more fun for little ones – and stress-free for mums and dads.

Mums, movers, and multitaskers, take note: your activewear game is about to level up. Beloved Australian performance brand LSKD is set to open its very first Adelaide store this August at Burnside Village, bringing its high-energy style and community-first ethos to South Australia.

When Aussie mum Stella Beckett was growing up, she didn’t have the tools to deal with big feelings. Her home life was tough, filled with chaos, criticism and the constant feeling that she wasn’t enough.

As plastic-free July gathers momentum across Australia, many families are rethinking the everyday products they bring into their homes. But while the focus often falls on lunchboxes, drink bottles, and food packaging, one South Australian mum is turning attention to a less obvious culprit: kids’ pyjamas.

When Laura Campbell was diagnosed with a rare form of arthritis as a teenager, she had no idea it would one day inspire one of the most talked-about parenting products in Australia.

When it comes to maternity lingerie, most of us have come to expect the same tired formula: bulky clips, clunky padding, and designs that put practicality above all else. But Mumma Milla is here to rewrite that story — with a softer, smarter, and more stylish chapter.

In a heartwarming first for Aussie families, Tara Treasures has officially become Australia’s first Fairtrade Certified toy brand — a huge milestone for ethical and sustainable children’s products.

Supermarket Swap’s first book The Weekly Grocery Shop is officially available for preorder!

Running around in circles trying to tame the wild pack? At least do it in style.

Get ready, book lovers! Aussie brand Kip&Co has teamed up with legendary children’s author Graeme Base to create a magical new collection inspired by his classic picture book, The Eleventh Hour. This exciting collab brings the colourful, mysterious world of Horace the Elephant and his animal friends into your home in the most fun and cosy way.