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Say goodbye to loud, cartoon-covered school bags – and hello to beautifully made, personalised backpacks that both kids and parents will love.

Adelaide’s Finest is proudly family-owned and understands that finding the time to shop for quality groceries every week can be a real challenge. So, they’re making life easier for busy households with a streamlined online shopping experience that brings the finest price, quality, convenience, and service together in one place.

Heading to the Royal Adelaide Show and don’t want to blow the budget? Good news — you don’t need to spend a fortune! From sweet treats and colouring kits to mini toys and surprises, we’ve rounded up 45 (yes, 45!) showbags under $10 that’ll keep the kids (and your wallet) happy!

If your little one is bunny-obsessed, get ready to meet their new best friend. The oversized Jiggle & Giggle bunnies are back — softer, cuddlier, and more stylish than ever!

Designed for families on the move, Dutch parenting brand Bugaboo has just launched the Bugaboo Butterfly 2 in Australia, bringing even more ease and comfort to your everyday adventures.

Aussie kidswear label By Billie has dropped the latest addition to its dreamy wardrobe lineup – say hello to the Frankie Knits. Designed with both comfort and style in mind, these fresh knits are perfect for little ones who love to play hard and dress cool while doing it.

Say goodbye to soggy sandwiches and hello to warm, tasty meals—anywhere, anytime! Aussie mum of three, Elysia Krstevski, has launched a lunchbox that’s turning heads and heating lunches. Introducing the MEKE Go-Box—Australia’s first-ever portable food warmer, designed to make life easier for busy families, tradies, travellers and school kids too!

Bluey fans, get ready – something super fun is coming your way! Converse has teamed up with everyone’s favourite Aussie Blue Heeler for an exclusive collection that brings all the colour, playfulness, and cheeky charm of Bluey straight to your wardrobe.

From anti-colic wonders to spill-proof favourites, these top picks make feeding time easier, comfier, and a whole lot more fun for little ones – and stress-free for mums and dads.

Mums, movers, and multitaskers, take note: your activewear game is about to level up. Beloved Australian performance brand LSKD is set to open its very first Adelaide store this August at Burnside Village, bringing its high-energy style and community-first ethos to South Australia.

When Aussie mum Stella Beckett was growing up, she didn’t have the tools to deal with big feelings. Her home life was tough, filled with chaos, criticism and the constant feeling that she wasn’t enough.

As plastic-free July gathers momentum across Australia, many families are rethinking the everyday products they bring into their homes. But while the focus often falls on lunchboxes, drink bottles, and food packaging, one South Australian mum is turning attention to a less obvious culprit: kids’ pyjamas.

When Laura Campbell was diagnosed with a rare form of arthritis as a teenager, she had no idea it would one day inspire one of the most talked-about parenting products in Australia.

When it comes to maternity lingerie, most of us have come to expect the same tired formula: bulky clips, clunky padding, and designs that put practicality above all else. But Mumma Milla is here to rewrite that story — with a softer, smarter, and more stylish chapter.