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Shock absorbing hats and beanies for kids: Innovative start-up, tumbl.bear, offers children’s hats that look and wear exactly like regular children’s hats but incorporate a thin layer of extreme impact reducing foam - for life's little tumbles!

Play mats for our little loves that don't compromise on style or safety? Sounds good to us! The team at Rugabub have an obsession with fine-looking play mat (relatable!), and it's translated into an astoundingly diverse collection, meticulously designed to make sure parents are getting the best in the market. We're talking play mats that can't be beaten. They look good, they feel good, and they are good (for our planet too!)

The Village Co. this week announced an exciting collaboration with Nurturing Nature cards, just in time to treat our mums with the gift that keeps on growing for Mother's Day! You can purchase these gorgeous cards via The Village Co. store with funds raised going towards crucial support for South Aussie Mums in need. 

Dr Daniel De Angelis from Transform Orthodontics sets us straight on everything we need to know about clear aligners; from what the process involves, to monitoring progress, to the benefits of using aligners over other methods of teeth straightening!

Life with kids... is messy! Sticky yogurt fingers. Spilled juice. The mysterious case of unidentified goo. Sound familiar? Yep, we hear ya, 99% of life with kids is asking "why is this wet??" But that's where meeko mats come in!

Dynamic Australian childrenswear brand, Goldie + Ace, has dialled up the nostalgia for their AW21 collection - The Weekender - and we have an exclusive link to a presale available before the collection goes on sale to the public on Thursday!

Pip and Lenny the label fleecy lined retro bombers are back online for Pre Order for a limited time and we're not freaking out, you're freaking out!

Make the world of play more colourful and fun with the all-new adidas X LEGO® DOTS collection of kids apparel!

Sisters Natalia and Aleksandra Miletic come from very different educational backgrounds, but have managed to combine their experise to create an innovative, sustainable and ‘cool’ kids shoe that will be walking out the door! 

The latest Kip&Co collection, launching TODAY, Magic Happens, is an ode to those moments of magic amidst the mayhem: the wonder of a rainbow, the twinkle of the stars, the laughter of your best friend. We can't get enough of this whimsical collection and we have a sneak peek of what to expect for bubs, bambinos and big people too!

Design experts and television personalities Alisa and Lysandra Fraser are excited to announce the launch of their latest addition to their popular Al.ive Body range - Al.ive Body Baby; a range of personal care products for little ones that are gentle on skin and made of natural ingredients.

Four popping new prints have landed in Kip&Co's 100% organic cotton sleepbags, and we couldn't love them more! 

Imagine your child receiving a personalised letter from the Tooth Fairy! That is the magic of Wish Upon a Star Post, your child receives a personalised letter written by the Tooth Fairy – on official letterhead of course!

Easter is on the way and somebunny has been writing letters... Imagine your child receiving a personalised letter from the Easter Bunny! That's the magic of Bunny Post...your child receives a personalised letter written by the Easter Bunny – on official letterhead of course... complete with a carrot eating tally because letter writing is hungry work for bunnies!

The IKEA® and LEGO® brands have teamed up to create a range of simple storage solutions for kids and adults, launching at Adelaide IKEA this Wednesday!