Big win for SA mums & mumamoo in food and beverage industry awards!

mumamoo wins industry awards
It’s always the biggest night of the year for the food and beverage industry in South Australia, and 2021 was no exception. mumamoo - South Australia's first female-founded and owned infant formula company scooped the the 'New Product' award at the highly regarded industry event.

The South Australian Premier’s Food and Beverage Industry Awards saw more than 940 industry professionals gather for the announcement of the 2021 award winners, and the night saw accolades going to old faves and some up and coming break out success stories!

The winning formula

Among the awards given, mumamoo – South Australia’s first female-founded and owned infant formula company scooped the the ‘New Product’ award at the highly regarded industry event.

mumamoo formula wins award

“It’s been an exciting year of risk, reward and now industry recognition,” says mumamoo CEO, Belinda Humphris. “We are incredibly grateful for the support of the South Australian Independents – to be able to launch in such a supportive environment has no-doubt helped our local success and gain a critical foothold in the industry, ” she added.

This years South Australian Premier’s Food & Beverage Industry Awards 2021 attracted the highest volume of entries since the awards inception and had the theme of ‘Turning the Page’, in recognition of the vision for moving forward beyond the impacts of the past 18 months.

“While this year has been challenging for everyone, it’s also given us a renewed focus on disrupting a category that has been dominated and tightly held by multinationals for generations. Our customers are telling us exactly what they want and need – and that’s a premium Australian product at a fair price. Companies with a conscience are also important to our consumer and we are proud to deliver on all this and more,” says Belinda.

Launched in January this year by 3 South Australian mothers, mumamoo has disrupted the very traditional infant formula market through a mix of strategic digital marketing and strong focus on real-time customer service. With the founding mothers also the face of the brand, mumamoo has connected with a millennial consumer that is also keen to support an ethical brand with a social conscience. mumamoo donates a percentage of all online sales to PANDA (Perinatal Anxiety & Depression Australia) and utilises it’s growing social media presence to support mothers who rely on alternatives to breastmilk.

mumamoo is available at 180 Drakes and Foodland stores across South Australia, as well as National Pharmacies across South Australian and Victoria.

golden north

2021 Food and Beverage Industry Award Winners

The impressive roll call of 2021 winners spans smaller and new enterprises through to household names.

Among the winners on the night, Macro Group Australia was inducted into the Hall of Fame. Golden North Ice Cream collected their third Consumer Award, achieving Consumer Legend status, while Ashton Valley Fresh and Robern Menz were both recognised with Business Excellence Awards.

La Casa Del Formaggio’s Claude Cicchiello was announced as winner of the Leader Award and Zerella Fresh’s Renee Pye is the Next Generation Award winner for 2021.

SA food and beverage awards

Business award categories

BUSINESS EXCELLENCE AWARD, SPONSORED BY VISY

Winner – Businesses with up to 15 FTEs: Ashton Valley Fresh

Winner – Businesses with more than 15 FTEs: Robern Menz

Emerging Business Award, sponsored by the Department for Trade and Investment

Good Country Hemp

EXPORT AWARD, SPONSORED BY THE DEPARTMENT FOR TRADE AND INVESTMENT

Winner – Businesses with up to 15 FTEs: Never Never Distilling Co

Winner – Businesses with more than 15 FTEs: Bickford’s Group

INNOVATION IN BUSINESS AWARD, SPONSORED BY THE DEPARTMENT FOR TRADE AND INVESTMENT

Winner – Businesses with up to 15 FTEs: KIN Premium Australian Seafood

Winner – Businesses with more than 15 FTEs: Zerella Fresh

INNOVATION IN FOOD OR BEVERAGE AWARD, SPONSORED BY FOOD PROCESSING EQUIPMENT

Winner – Businesses with up to 15 FTEs: Ashton Valley Fresh

Winner – Businesses with more than 15 FTEs: Slape and Sons

NEW PRODUCT AWARD, SPONSORED BY FOODLAND SUPERMARKETS

Winner – Businesses with up to 15 FTEs: mumamoo

Winner – Businesses with more than 15 FTEs: VOK Beverages

PRIMARY PRODUCER AWARD, SPONSORED BY THOMAS FOODS INTERNATIONAL

Winner – Businesses with up to 15 FTEs: KIN Premium Australian Seafood

Winner – Businesses with more than 15 FTEs: Yumbah Aquaculture

SUSTAINABILITY AWARD, SPONSORED BY PEATS SOIL & GARDEN SUPPLIES

Winner – Businesses with up to 15 FTEs: Dinko Tuna

Winner – Businesses with more than 15 FTEs: Ceravolo Orchards

SERVICE PROVIDER AWARD, SPONSORED BY MITANI GROUP

Winner – Businesses with up to 15 FTEs: Adelaide Showgrounds Farmers’ Market

Winner – Businesses with more than 15 FTEs: Madderns Patent & Trade Mark Attorneys

INDIVIDUAL AWARD CATEGORIES

LEADER AWARD, SPONSORED BY BICKFORD’S GROUP

Winner – Claude Cicchiello, La Casa Del Formaggio

NEXT GENERATION AWARD, SPONSORED BY MACRO GROUP AUSTRALIA

Winner – Renee Pye, Zerella Fresh

INDUSTRY NOMINATED AWARDS

Education and Training Award, sponsored by the University of Adelaide

Winner – Costa Citrus

Hall of Fame, sponsored by San Remo

The 2021 inductee into the Hall of Fame is Macro Group Australia

Consumer Award sponsored by Foodland Supermarkets

Winner – Businesses with up to 15 FTEs: Continental Taralli Biscuits

Winner – Businesses with more than 15 FTEs and Consumer Award Legend: Golden North Ice Cream

For more information on The South Australian Food and Beverage Awards:

safoodawards.com.au

For more information on mumamoo:

mumamoo.com.au

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