Taking the guesswork out of healthy eating

Educate
June 11, 2025

When I started Supermarket Swap, it was out of pure frustration. As a new Mum of two, I wanted to feed my family nutritious snacks and meals without spending hours deciphering food labels. I knew other parents felt the same - overwhelmed by choices and unsure which products were truly good options. That’s why I created Supermarket Swap and the Supermarket Swap App; to make food shopping and meal planning easier, and to take the guesswork out of grocery shopping.

By Nabula Brdar, Supermarket Swap

I know what it’s like to stand in a supermarket aisle, completely overwhelmed by the options, wondering what’s actually good for my family. Supermarket Swap’s purpose is to remove that uncertainty. We have created tools to help parents save time, reduce stress and feel confident with what they are feeding their family. Our mission is to shift the focus back to whole, real foods and to create resources that make healthy eating second nature.

Making better choices, one swap at a time

On Instagram, we share countless simple swaps. Sharing ways that you can significantly reduce your additive and preservative intake just by putting a different product in your basket. Making small changes over time can add up quickly and we’re here to help every step of the way.

It’s also not about being perfect. It’s about balance, about having go-to meals and snacks that are easy, nutritious, and free from unnecessary ingredients. Everyone deserves to know what is in their food and one of the easiest ways to do this is to get in the kitchen. This is why we have created a range of ebooks, all with different purposes that are tried and tested by hundreds, if not thousands, of Australian families.

Bringing healthy eating home

Our ebooks:

Snack time – I know firsthand how tricky it can be to find nutritious snacks that kids actually enjoy. Snack Time is filled with simple, real-food lunchbox recipes that are free from additives and preservatives. It includes 20 tried-and-tested recipes the entire family will enjoy, most of which can be created in advance and stored for easy lunchbox preparation.

Cooking with kids – One of the best ways to encourage healthy eating habits is to get kids involved in the kitchen. This ebook is designed to make cooking fun, simple, and stress-free, with 30 recipes kids can help prepare. The recipes were tested by our community before release and include feedback on how they got their kids cooking. I know firsthand when my children help cook, they’re far more excited to eat the food, and I wanted to pass that experience on to other families. We also have a matching adults and kids apron set for those who want to bring more of Supermarket Swap into their kitchen.

Easy Eats 1 and 2 – These are our 4-Week meal plans. The mental load of meal planning is real! Easy Eats is my way of giving parents a break. With four weeks of planned-out weeknight meals, complete with recipes and shopping lists, these eBooks take the stress out of dinnertime. I created them to make weeknight cooking simpler and to help families eat well without overcomplicating things. They also include product recommendations and tips to help you simplify your weekly dinners.

Supermarket Swap has always been about making better choices more accessible, and our eBooks are an extension of that mission. I wanted to create resources that actually help parents in their everyday lives—practical, realistic, and packed with easy solutions for the never-ending task of feeding a family. They’re all available to purchase on our website and delivered to your inbox immediately.

Less stress, more success

Of course, knowing what to cook is only part of the equation. The other challenge is actually shopping for those ingredients. And now, you can make those trips easier with our limited-edition Supermarket Swap shopping bags. These bags are spacious, durable, and perfect for carrying all your swaps home. They’re designed with mums in mind with the double straps, an inside pocket for your keys and a large end pocket for your water bottle on our larger size. Available individually or in a set, the Supermarket Swap bags are reusable and versatile (they’re also perfect for swimming lessons or a trip to the park).

Join the movement

Supermarket Swap isn’t just about convenience—it’s about changing the way we think about food. It’s about education, about giving families the tools to make informed decisions without the stress. It’s about helping to change our food for the better as the more we choose real food, the more demand we create for brands to do better. If you want to follow along and see how you can be a part of this, check out our website or our Instagram page today.

More information:

supermarketswap.com.au
@supermarket.swap