Buy

Get ready to set sail or make a splash with the highly anticipated swim collection from Goldie + Ace which launches today!

Adelaide’s favourite cupcake specialist The Cupcake Lady has returned to the Adelaide Central Market Producer in Residence stall this week, until Saturday 13 November. To celebrate Halloween, The Cupcake Lady has created two “spooktacular” limited edition collections for Market shoppers to purchase and enjoy ahead of 31 October.

The wondrous Flower Fairies, first created by Cicely Mary almost 200 years ago have enchanted generations of dreamers… and this week our fave cool kids brand Kip&Co have announced the launch of their most magical collaboration to date, Kip&Co x Flower Fairies.

Emro Designs is an 100% Aboriginal owned & operated business helping to bring traditional stories to early learning and homes around the country.

Creative, crafty, kids company Mini Mad Things has joined forces with the team from boutique publishing house Five Mile Books to create a beautiful new edition of ‘Adventures in Cardboard’. Be assured that in the new (super fancy and beautiful) edition, you’ll find the all the awesome creative activities, projects and adventures you can have with your kiddos and a cardboard box!

If you’re on the hunt for the perfect transitional baby bag that will take you from mum to boss mum and every version of you in between, your search ends now.

Chief Magicmaker, Tinsel the Elf, wanted to share a bit about what happens up there in the North Pole and how your kiddo can receive a personalised letter from Santa himself this Christmas, through the magic of the North Pole Post. We got onto the elf-ophone with Tinsel to ask a few questions about how to write a letter to Santa, what new goodies are available from North Pole Post this year, and get some sneaky intel about what treats Santa likes best on Christmas Eve!

BEST INFLATABLE PADDLE POOLS: Tell us a better way to while away the hours on long hot summer days in your backyard than an inflatable paddle pool…we’ll wait. We’ve found our fave inflatable kiddie pools for the summer, the best of the best blow up pools, whether you have a toddler or a tween, a small space, a big backyard or somewhere in between!

This Goldie + Ace X Barbie™ collaboration for the Melbourne based brand is a global exclusive with Goldie + Ace the only kidswear brand worldwide given access to use these vintage photographs and prints on their designs.

Summer is coming, and that means salty, sandy days swimming in the sun. But it doesnt have to mean soggy bums for tiny tots! Obviously we all want to avoid a “code brown” at the pool or on the beach, so we’ve got all you need to know to get your bub beach ready this summer, with our tried and true recommendations for the best (and cutest!) reusable swimming nappies on the market.

Like the excitement of Raaaage on a Saturday morning—it’s fun, chaotic, bold and nostalgic. It’s time for roll call at Camp Reo!

After a long winter with bitterly cold temperatures and lots of time inside, the innovative team at My Nook has launched its exciting Outdoor Range to let kids enjoy the sunshine and be adventurous in open-air!

Kip&Co have this week introduced their exciting new collaboration with @millyandcoup and this is going to take your pram game to the next level!

If you’ve ever wondered what a sunshiney rainbow would look like if it exploded its-magical-self into a bonnie little boutique, then you just need to get yourself to The World’s Cutest Store (™) which just so happens to be in a happy corner of Goodwood. We’re talking about the most colourful collection of quirky bits and bobs and home to the most heavenly homewares you ever did see… at Mrs Sunshine Loves.

The sun is out and the spring/summer 21 collection from our fave kidswear brand Goldie + Ace is in! The collection titled The Golden Years officially launches September 16 and it’s full of all the nostalgic references to childhoods of the 80s and 90s that we’ve come to know and love from Goldie + Ace. We’ve got your first look at the collection!