Cotton On Kids’ famous Family Sleep collection is back just in time for Christmas, and it’s already gone viral! The matching pyjamas for the whole family have been brought to life in a festive campaign featuring the Queen of chaos herself, Indy Clinton. Known for her behind-the-scenes look at real family life, the 2023 TikTok Australia Creator of the Year gives her 1.9 million followers a peek into the fun and chaos that comes with the holidays.
This year’s campaign captures Christmas through the eyes of kids—because they know Christmas best! On set, it was Indy’s children, Navy, Bambi, and Soul, who ran the show, turning the photoshoot into a fun-filled chaos of pillow fights and dance parties. “The shoot day was full of chaos and fun, and I think the campaign really shows that,” says Indy. “I’ve shopped at Cotton On Kids for years, so being asked to do their Family Sleep campaign with my family was a dream come true!”
The pyjama collection, available in four prints, is made from 100% organic cotton cheesecloth, with this year’s range including T-shirt and boxer short options. From babies to adults, and even the family pet, there’s something for everyone, with prices starting at $29.99. To make things even merrier, there’s a ‘buy one, get one 50% off’ offer.
Katlin Harper, Cotton On Kids’ Head of Product for Sleep, shares, “We’re so excited to launch this year’s Family Sleep range! We’ve kept the colours optimistic and cohesive, making sure everything mixes and matches. You’ll find festive icons like Santa and Gingi across the prints, and we’ve made the pyjamas loose and cosy, based on customer feedback.”
Since launching last Thursday, the Family Sleep campaign has taken Instagram by storm. Indy Clinton’s post has reached an incredible 750k views and 49k likes, with fans flooding the comments section with love for the collection. One follower gushed, “These are my fav pjs I’ve seen yet,” while another couldn’t resist saying, “Not me immediately buying this exact set, straight after watching this!”
Other influencers, including Aussie lifestyle star Revie Jane, whose post gained over 72k views, and Sunshine Coast mum Kathryn Denny, whose carousel post gathered more than 5k likes, have also shared their excitement about the collection.
The buzz has led to Cotton On Kids achieving the highest number of views ever on one of their Instagram reels. The best-selling print so far has been the Malachite/Gingerbread Stripe, which has already sold out online in L and XL adult sizes.
The Family Sleep collection is available online and in select stores now, before arriving in all Cotton On Kids stores across Australia, New Zealand, and South Africa. Online customers can even personalise their pyjamas and shop extended sizes for kids and adults. Get in quick to grab your set before they’re gone!
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