Stratco has unveiled its most ambitious campaign to date, partnering with Adelaide Youth Orchestras (AdYO) to perform Richard Strauss’ iconic Also sprach Zarathustra inside one of its big sheds on a farm in the Flinders Ranges.
The 15 second cinematic TVC launches the Stratco Big Sheds are Built for Big Things campaign to audiences across Australia, and was developed in partnership with NATION Creative and production company Passel Media. It was filmed in South Australia’s Flinders Ranges and features over 45 young musicians from Adelaide Youth Orchestras aged between 14 and 22.
The campaign premiered during the launch episode of the new season of The Block on Sunday 2 August, one of Australian television’s most watched programs, and will run across TV and digital channels nationally.
Nicholas Wheadon, Group Sales and Marketing Executive at Stratco Australia, said working with AdYO was a great experience.
“Seeing the skill and professionalism of the kids as they performed such an iconic music piece in one of our customer’s big sheds cemented the belief we had in the concept to convey that a Stratco Big Shed is built for big things,” he said.
“NATION understood exactly what we were trying to achieve, helping us create a campaign with a big idea that people will remember.”
Executive Director of Adelaide Youth Orchestras, Nic Jeffries, said the campaign marks an exciting step forward for youth arts, giving young musicians the opportunity to be part of a national campaign.
“We are thrilled to partner with Stratco and grateful for their support of AdYO’s work,” Nic said.
“This new relationship enables us to continue creating outstanding opportunities for South Australia’s brightest young musicians, helping them develop their skills, confidence and passion for music. It also supports our important regional outreach programs, ensuring that young people and communities across South Australia can share in the transformative power of music. Together, we are helping to inspire the next generation of musicians and leaders.”
The campaign opens on a single timpanist performing in front of an oversized orchestral drum, before a slow camera pullback reveals the full Adelaide Youth Orchestras ensemble, dramatic scaffold lighting and sweeping beams of light, all set against the backdrop of the Flinders Ranges.
By staging one of the most recognisable pieces of orchestral music, famously used in Kubrick’s 2001: A Space Odyssey, the campaign conveys the scale and capability of the Stratco Big Sheds range without a single measurement.
Greg Faull, Project Director of NATION, said the campaign treats Stratco Big Sheds like a premium new product launch, elevating them with a sense of scale, quality and sophistication.
“A big shed needs a big introduction however, and people understand scale best when they feel it, not through mathematical measurements, but through contrast, escalation, and a moment that makes them think, ‘bloody hell, that’s big!'” said Greg.
Nic added that the campaign has drawn comparisons to other memorable moments in Australian advertising involving young performers.
“I also don’t think there’s been anything done like this since the Australian Girls Choir were in the Qantas ad. It’s so beautiful!”
Stratco Big Sheds can be custom designed and engineered to support farmers, manufacturers, transport operators and businesses that need reliable, large scale storage and workspace solutions, backed by a 25 year structural warranty.
For more than 75 years, Stratco has helped Australians build, renovate and improve their homes, and today that same expertise extends to Stratco Big Sheds. For more information, visit stratco.com.au.
Adelaide Youth Orchestras is celebrating 25 years in 2026, and has provided world class development programs and career pathways for South Australia’s brightest young musicians since 2001. Across six ensembles open to musicians aged 8 to 24, AdYO connects young players with a community of musical peers and respected mentors from Adelaide’s UNESCO City of Music.
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