
Taking the guesswork out of healthy eating
When I started Supermarket Swap, it was out of pure frustration. As a new Mum of two, I wanted to feed my family nutritious snacks and meals without spending hours deciphering food labels. I knew other parents felt the same – overwhelmed by choices and unsure which products were truly good options. That’s why I created Supermarket Swap and the Supermarket Swap App; to make food shopping and meal planning easier, and to take the guesswork out of grocery shopping.













