Mark your calendars mamas, Adelaide’s biggest shopping weekend is back in 2021 and we can’t wait for every fashion-filled moment!
The Vogue Festival is just around the corner and in 2021 will be held across the weekend of Friday 8 October – Sunday 10 October.
From the official kick-off at 12pm Friday 8 October (featuring confetti fun and a live performance by Stellie) expect music, fun, and unique shopping experiences you won’t soon forget as Rundle Mall and Rundle Street come alive with unique pop-ups that can’t be found online, exclusive offers and decadent in-store experiences.
We’ve got the rundown on the full program and you’re not going to want to miss a thing!
VOGUE FESTIVAL LIVE
Start the weekend with Vogue Festival Live! Kick-off begins at 12pm sharp on Friday, October 8 in Rundle Mall’s Gawler Place with a performance from Stellie and a confetti-soaked countdown to officially open the fun.
The stage will remain throughout the weekend, with local DJs taking up the decks and filling the mall with not-to-be-missed beats.
WHEN: Friday 8 October, 12pm
WHERE: Gawler Place
FOMO FRIDAY: EBENEZER & VARDON STREET PARTY
Usher in the weekend with tunes, food and good vibes at the Ebenezer and Vardon Street Party, located in the city’s bustling East End.
WHEN: Friday 8 October, 4pm – 10pm
WHERE: Ebenezer & Vardon Street
NOWA THE LABEL AFTER-PARTY
The Vogue Festival party continues after dark downstairs at Nowa The Label, with a bar, live DJ and a preview of Nowa’s newest spring collection.
WHEN: Friday 8 October, from 5pm
WHERE: Nowa The Label, 21 – 23 James Place
2KW BAR & RESTAURANT: A MORNING OF FASHION
Celebrate Vogue Festival at Adelaide’s favourite rooftop, 2KW Bar & Restaurant. Enjoy bubbles and brunch as Bird in Hand’s Chris Kontos hosts leading international fashion designer, Paul Vasileff of Paolo Sebastian and local winemaker, Sarah Burvill of Bird in Hand in conversation. Here, they will discuss the synergies between the world of wine and design.
WHEN: Sunday 10 October, 11am – 1pm
WHERE: 2KW Bar & Restaurant
See a retrospective display featuring an array of Paul Vasileff’s favourite gowns from past collections.
This installation focuses on the importance of storytelling, transporting you to a place of reverie and sharing the essence of the Paolo Sebastian dream.
Meet Paul Vasileff
Meet Paul Vasileff of Paolo Sebastian to hear about the curated pieces in an exclusive on-Mall exhibition launching during Vogue Festival, and mark the occasion with a fashion sketch signed by Paul.
WHEN: Friday 8 – Sunday 10 October, 1pm – 3pm
VOGUE FESTIVAL LOBBY
Pay a visit to Vogue Festival Lobby
Think of the Vogue Festival Lobby as your one-stop shop for all things Vogue Festival. Commanding prime space in Rundle Mall’s Gawler Place, the lobby will conjure visions of Palm Springs, so make it your first stop of your weekend and check-in with the team to find out which offers, giveaways and Vogue-mandated fun you shouldn’t miss.
There’s even a butler service you can book should you need help carrying your bags and the Vogue Festival Buggy to catch if you find yourself running late to an in-store event or just need a ride to your favourite store.
Once you’ve spent $150 or more in a day across any of your favourite Rundle Mall and Rundle Street stores or services, return to the Lobby to collect your complimentary gift with purchase – it’s our way of thanking you for supporting our retailers and joining in the celebrations.
VOGUE FESTIVAL SUITE
Get lost in the Vogue Festival Suite
What’s a chic, Palm Springs-esque lobby without a matching suite to step into and soak up?
The Vogue Festival Suite will pop up in Rundle Mall and play host to your favourite brands and a roster of can’t-miss activities (think: DIY hair styling, custom accessories, and the chance to peek at new merch before anyone else.)
On-Mall Pop Ups
- CAMILLA: Immerse yourself in the world of CAMILLA! Receive a complimentary hair styling by Seb&Tom Salon using your newly-purchased hair accessory.
- Sephora: Get to know your skin better with a free 15-minute consultation by Sephora with Skincredible, a dermatologist-grade skin analysis app.
- The French Beauty Academy: The French Beauty Academy’s educators will host a series of live makeup demonstrations, creating unique head-to-toe Halloween looks and sharing industry-leading makeup tips.
- NIKE: Go for goal with Nike. Just do it. Test your skills, try your luck, and go for goal to score 30% discount in-store at Nike Adelaide.
- MAZZUCCHELLI’S: Experience diamonds like you never have before. Stop in at Mazzucchelli’s to be treated like a VIP.
VOGUE FESTIVAL GIFT WITH PURCHASE
Don’t forget your Vogue Festival gift with purchase.
If you do decide to indulge yourself this Vogue Festival and spend over $150, be sure to take a trip back to the Lobby (on foot or, more likely, on the Vogue Festival Buggy) at any point during the fun to select your luggage tag and unlock your Vogue Festival Gift.
The Lobby staff will be on-hand to reward shopping with gifts from your favourite brands (think: Sephora, Witchery, even Vogue)—as a thank you for supporting Rundle Mall and Rundle Street.
IN-STORE EXPERIENCES – HIGHLIGHTS
Meet the designer and enjoy a glass of prosecco at the Naomi Murrell jewellery collection launch.
WHEN: Friday 8 October, 6pm – 8pm
WHERE: Naomi Murrell, 5 Ebenezer Place
TIFFANY & CO.
Celebrate in-store with NYC inspired cocktails and a DJ
WHEN: Friday 8 October, 3:30pm – 7:30pm
WHERE: Tiffany & Co
Spring into the Chandon Garden Spritz Bar open from 1:30pm on Friday. Enjoy a spritz while shopping new season fashion from Country Road, Seed and more!
WHEN: Friday 8 October, from 1:30pm
WHERE: Rundle Place
Ground floor will come to life with three fashion parades on Friday at 2pm, 5:15pm and Saturday at 1:30pm, as well as free ice-cream for shoppers, a live DJ and a showcase of the latest fashion.
WHEN: Friday 8 October at 2pm & 5:15pm and Saturday 9 October at 1:30pm
WHERE: Myer Centre
Enjoy an evening of music and entertainment including pop-up bars, exciting activations and a Q&A with Acler and Significant Other designers.
WHEN: Friday 8 October, 4pm – 9pm
WHERE: David Jones
IN-STORE EXCLUSIVE OFFERS
What would Adelaide’s biggest shopping weekend be without incredible offers across the biggest and best brands? Experience the best of shopping and fashion in the heart of Adelaide – Rundle Mall and Rundle Street – with exclusive discounts, gifts with purchase, spend-and-save offers and more at your favourite retailers including:
- David Jones
- Haigh’s Chocolates
- HYPE DC
Be the first to find out when the full list of exclusive offers is released by signing up to the Rundle Mall mailing list: