‘A World of Wonder’ is unveiled at the Magic Cave in 2022

david jones magic cave
It’s beginning to look a lot like Christmas at David Jones, as the iconic department store marked the launch of its 184th Christmas season nationwide with the unveiling of David Jones’ 2022 ‘A World of Wonder’ Christmas campaign.

To commence the celebrations in South Australia, this Saturday 12 November sees the return of Father Christmas to the Magic Cave in David Jones Adelaide Central Plaza to greet visitors, young and old, who will be treated to an array of mesmerising activities and entertainment.

The funhouse mirrors have been polished and the fairy lights are twinkling, ready for excited visitors who will descend on David Jones for this cherished South Australian tradition. The Magic Cave will feature the enchantment of years gone by with old favourites such as the vintage carousel, fairy-tale creatures, and animated displays to delight everyone.

It simply wouldn’t be Christmas in Adelaide without the David Jones Magic Cave. Conveniently located in the centre of Rundle Mall, whether you stop by after a long day of Christmas shopping or make a special trip to the city for a day of family fun, the Magic Cave is a festive season essential. – Stephanie Trevor, Regional Manager of David Jones South Australia

Santa photos return to The Magic Cave

Father Christmas Photos return this year with an all-new festive forest installation and merry in-house characters to create the ultimate Christmas photo experience. Guests will be invited to take a seat alongside Father Christmas amidst a world of green wonderment, with full-service-photographers capturing the special memory for families to treasure both now and in years to come.

Bookings are open now at davidjones.com.

The magic cave santa christmas david jones

Complimentary in store gift experts will be located at key David Jones stores from early December to give tips on the latest and greatest products David Jones has to offer. In addition, virtual gift experts and virtual stylists, who can help customers search for the perfect gift will be available to book by appointment. Customers can also try our online gift guide to source the perfect gift in under a minute.

Magic Cave

Festivities, in-store and online service offerings this Christmas include:

  • Gift Cards
  • Gift Experts
  • Gift Guide
  • In store stylists
  • Gift Wrapping
  • Click and Collect and Same Day Delivery
  • Free shipping over $50
  • Father Christmas Photos – Adelaide Central Plaza


Father Christmas will take up residence in the Magic Cave, which is on level two of David Jones Adelaide Central Plaza, every Saturday and Sunday from 12th November and then every day from 27th November until Christmas Eve, with bookings essential.

For the full schedule of activities including Father Christmas photos and Santa PAWtraits, personalisation stations, bauble decorating and more:


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