Skin care, you’re either a fanatic with an array of expensive products scattered over your bathroom counter or have no idea what you’re doing what-so-ever.

Where is the happy medium? Is pig brain extract, Alpha Hydroxy Acid, or a gold leaf face-mask going to help your eye bags? Probably not.

Go-To was founded by Australian beauty editor and author Zoë Foster Blake after years spent using and reviewing bazillions of products, from supermarket to spa brands, and writing a book on the basics of beauty called Amazinger Face. She asked how can we make skin care as useful, simple, effective, trustworthy and fun, for as many people as possible?

Go-To is a simple, cruelty-free, effective range of skin essentials based on best-in-class botanical ingredients. The products have no synthetics, silicones, or any of the usual pests. These products protect, nourish and strengthen even the most sensitive skin, ensuring it is healthy, happy and calm with no faux-science or bullsh*t.

Even better, Go-To’s mini line Gro-To makes gentle bath and body care products for squishy, whiffy little humans.

Their products are dermatologically tested to be non-irritating and hypoallergenic. Plus, they’re free from silicones, parabens, PEGs, sulfates (SLS/SLES), synthetics and all the other nasties.

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