In a first for Australia, Sinchies is now the only food pouch brand to hold the official Barbie and Hot Wheels licence—a huge win for the small, family-run business.
“For a small brother-sister business, this is an enormous moment for us,” says Sinchies co-owner Ash Hill.
“We are so excited to see the toys we played with as kids, the same toys our kids love playing with, come to life on our pouches.”
Designed with families in mind, Sinchies pouches are a sustainable and budget-friendly way to serve up healthy meals and snacks—without the waste or mess of single-use pouches. And with Barbie and Hot Wheels on the front? Good luck getting them out of your little one’s hands!
The Healthy Choice Parents Can Feel Good About
“Sinchies reusable food pouches provide a sustainable, affordable solution for families. We want to make eating healthier, easier with less mess, less waste and a whole lot of fun,” says Ash.
“Families can save so much money and provide kids with fresh food options. With the popularity of both Barbie and Hot Wheels with our best-selling age group, it just made sense to reach out to Mattel.”
The new Mattel Collection includes four bold and colourful designs—two Barbie, two Hot Wheels—printed on Sinchies’ signature 150mL clear pouches, making it easy to see what’s inside and ensure they’re squeaky clean.
“This Mattel partnership is huge for our business, and we hope it will open up the door for greater expansion,” says Ash.
“Being associated with globally trusted names like Barbie and Hot Wheels instantly creates consumer trust and visibility. We also hope to expand into new distribution channels like Amazon, Big W, Aldi, Coles, Woolworths and international markets.”
Shop the new Barbie and Hot Wheels collection at sinchies.com.au