Introducing That’s My Backpack (from RRP $89.95) – a mum-founded brand that’s bringing together timeless style, clever functionality, and everyday durability, all in one thoughtfully designed piece.
Available in a dreamy palette of Powder Blue, Lilac, Sage and Dusty Rose, each backpack is made from buttery-soft, heavyweight corduroy and personalised with your child’s embroidered name – shipped within just seven days.
Designed to grow with your child through daycare, kindy and beyond, these backpacks are as practical as they are pretty. Parents will love features like:
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A health tag for medical/emergency info
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A padded tech sleeve for iPads or laptops
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Machine-washable fabric for easy clean-ups
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Adjustable padded straps for all-day comfort
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A clever pack-and-stand structure that stays upright while packing
Behind the brand is Frances, a mum of three and former registered nurse, who spent 15 years in the corporate pharmaceutical industry before launching That’s My Backpack in Western Australia.
The idea was born when she couldn’t find a backpack that struck the right balance of style and function for her daughter’s first day of daycare – so she made her own. Just seven months later, That’s My Backpack was launched as a female-founded, Australian-owned label.
“Most kids’ backpacks are bright, loud, and visually overwhelming. I wanted something timeless that I would be proud to carry as much as my children,” Frances explains.
“Our backpacks are designed as keepsakes that work just as beautifully for parents as they do for children.”
Parents are raving about the roomy design, durability, and gorgeous embroidery, noting that each backpack easily fits nappies, spare clothes, snacks, jumpers and water bottles – all without looking or feeling bulky.
Crafted from fade-resistant corduroy, these bags stay soft and stylish even after daily wear and multiple machine washes.
It’s no wonder That’s My Backpack has quickly built a loyal following of families who value quality, practicality, and classic style – with a special personalised touch.
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