If Laura Ashley’s heritage prints hold a special place in your heart, this one’s for you. H&M and Laura Ashley have joined forces for a Spring/Summer 2026 kidswear collection that brings those iconic florals and classic patterns to your little ones’ wardrobes.
The collection spans dresses, separates, swimwear and accessories for babies and kids, all reimagined through a fresh, playful lens. Think quintessential Laura Ashley florals alongside cheerful lemon prints and delicate shell motifs, with soft coastal influences running throughout.
What’s in the collection
The range includes dresses, matching sets, easy-to-wear separates, swimwear and accessories. Lightweight fabrics like poplin, voile, crinkle jersey and seersucker keep everything breezy and comfortable for warmer weather.
The colour palette sticks to blues, yellow, white and light pink, with thoughtful details like broderie anglaise, ruffles and lace trims adding charm without fuss. Each piece has been designed with comfort, durability and versatility in mind.
Heritage meets modern kids’ style
“Bringing together the spirit of H&M kidswear with the enduring charm of Laura Ashley has been a dream collaboration,” says Sofia Löfstedt, Head of Kidswear Design at H&M. “By combining Laura Ashley’s iconic prints with our approach to kids fashion, we have together created a beautiful collection with a timeless feel.”
For Laura Ashley, this collaboration introduces their signature aesthetic to a new generation. “So many people have a personal connection to Laura Ashley and this exciting collaboration has allowed us to introduce a sense of nostalgia and heritage design to a new generation,” says Helen Ashmore, Design Director at Laura Ashley.
“In creating this collection with H&M, we’ve reimagined our heritage, reworking some of our most iconic florals and classic motifs with a softer colour palette, coastal touches and playful details. A beautiful collection for living in and everyday adventures!”
Where to shop
The Laura Ashley H&M collection will be available in store and online at hm.com from 29 November.
Whether you’re dressing bub for a beach holiday, kitting out your toddler for summer playdates, or simply love the idea of matching lemon-print swimwear for the kids, this collaboration captures that carefree spirit of childhood with a nostalgic twist.
Follow KIDDO on Instagram and Facebook, and subscribe to our weekly newsletter