If you’ve ever wished your pram could match your fashion sensibility, Bugaboo and Stella McCartney have heard you. The two brands have joined forces for a special capsule collection that brings together innovation, responsible materials and undeniably beautiful design.
The Bugaboo x Stella McCartney collection features three limited-edition prams and a range of coordinating accessories, all designed with longevity and sustainability in mind.
What’s in the collection
The range includes:
- Bugaboo Fox 5 Renew – The ultimate go-anywhere, consciously crafted pram
- Dragonfly Plus – A city pram where comfort meets compact
- Butterfly 2 Plus – An ultra-compact travel pram
- Accessories range – Including a footmuff, tote bag, plus matching adult and toddler mittens (a first for Bugaboo)
Pricing ranges from $225 for accessories to $2,695 for the Bugaboo Fox 5 Renew pram.
The design details
The collection draws inspiration from Stella McCartney’s iconic Falabella bag, named after her childhood pony and a symbol of cruelty-free luxury. You’ll spot the distinctive contrasts throughout: masculine hardware paired with softer finishes, diamond-cut chain detailing woven into the canopy, and vintage gold medallions alongside the Stella McCartney logo.
All three prams and accessories come in a Tobacco Brown colourway with Saddle Brown accents in vegan leather alternatives.
Sustainability at the core
This isn’t just a pretty collaboration. Sustainability runs through every piece. Fabrics are crafted from recycled polyester made from plastic bottles and coloured using water-free dye technology. Hardware incorporates a blend of bio-based materials and recycled aluminium.
“As a mother, I want the things I design to reflect the world I want to build,” says Stella McCartney. “Working with Bugaboo makes sense, as it’s a brand that shares our commitment to innovation and responsibility. This collection is for every mum who wants to bring her own individuality and playfulness into parenthood.”
The campaign
Model, entrepreneur and first-time mother Poppy Delevingne fronts the campaign, which captures an intimate and contemporary vision of motherhood. Set against natural landscapes, the imagery celebrates women not only as parents, but as individuals.
“Motherhood has completely changed the way I see the world,” says Delevingne. “You suddenly realise how important it is to surround your children with things that are made with care and full of joy. That’s what I love about this collaboration. It makes those everyday moments with your little one feel even more special.”
Bugaboo CEO Adriaan Thierry adds: “Today’s parents are design-minded, values-driven and on the front-foot of culture. They expect the brands they choose to reflect that. Stella McCartney has always proven that style and responsibility belong together, and that’s a belief Bugaboo shares deeply.”
Where to buy
The Bugaboo x Stella McCartney collection will be available globally from 15 September 2026 at bugaboo.com/au-en and selected retailers worldwide.
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