Iconic Australian brand Bonds has launched a collaboration with Coolamon Baby, a First Nations-led social enterprise, introducing a 9-piece newborn collection that celebrates Aboriginal mothering, Culture, and Country.
The Bonds x Coolamon Baby collection brings together trusted everyday babywear with First Nations-led design and storytelling. More than just a product range, this partnership creates a national platform to share Coolamon Community’s story and directly support its ongoing work.
At the heart of the collaboration is a shared commitment to ensuring all mothers and babies get the strongest start in life. Coolamon Community works through partnerships with Aboriginal health services to provide Coolamon bundles, which are curated collections of practical essentials for Aboriginal mothers and babies across regional and remote Australia, helping families welcome their newborns safely and confidently.
While Coolamon Community currently supports approximately 1,000 births each year, its goal is to reach every Aboriginal mother and baby in regional and remote Australia. Coolamon Baby operates as the self-sustaining social enterprise funding this mission, directing 100% of its profits back into Coolamon Community. Through this collaboration, every purchase helps fund a Coolamon bundle, creating a direct connection between everyday purchases and tangible support for Aboriginal mothers and babies.
The artwork behind the collection
The creative foundation of the 9-piece collection features two original commissioned artworks by Nickolla Clark, a young Arakwal woman of the Bundjalung nation from Byron Bay, NSW. Nickolla began painting at age 13 under the guidance of her Nan, Elder Dulcie Nicholls (dec), who passed down cultural knowledge about Country and the principle of taking from and giving back to Country.
Nickolla’s practice uses fine rows of dots and lines to depict ancestral Country, journeys, waterholes, and ceremonial sites. The artworks have been translated thoughtfully onto fabric to honour the integrity and authorship of the original pieces, exploring themes of motherhood, connection, and care. Grounded in natural tones of land, sky, and sea, the range offers timeless, wearable pieces connected to Country.
“Art for me has always been about passing down stories and keeping that deep connection to Country alive. Designing these pieces was all about celebrating Aboriginal motherhood, birthing on Country in our sacred waterways and that deep love for family. Knowing this range actually gives back to mums and newborns across the country makes it so special to be part of,” says Nickolla Clark.
A partnership with purpose
Coolamon Baby Founder Evie Wood says the partnership marks a significant milestone. “Partnering with Bonds is a huge milestone for us. Every purchase directly funds our Coolamon bundles, helping us reach even more Aboriginal mums in regional and remote communities with essential care for their bubs. Having Nickolla’s story and artwork woven into these pieces makes the whole collection feel deeply connected to the communities that we serve.”
“Bonds has always believed that the smallest humans deserve the biggest beginnings,” says Kedda Ghazarian, Bonds Head of Marketing. “Our collaboration with Coolamon Baby is about more than beautiful newborn pieces. It’s about helping wrap Aboriginal mothers and babies in care, dignity and cultural connection from their very first days. Nickolla’s artwork brings Country, community and motherhood into every stitch, and we’re proud to help carry that story further.”
The Bonds x Coolamon Baby collection is available online at bonds.com.au and in select Bonds Kids stores nationwide.
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