Cotton On Kids is welcoming the warmer months with The Backyard Is Open, a new campaign celebrating longer days and more time spent outdoors. The spring collection is designed for kids who love to explore, imagine and make memories, whether that’s playdates, scooter rides down the driveway, afternoons at the park or chasing friends until sunset.
The campaign launches to the viral song Eastern Rosellas by seven-year-old musician Miles Phillips. The new season range features easy-to-wear styles made for real life, with playful prints, comfortable fits and everyday essentials across baby, kids and tween categories.
Cotton On Kids Brand Director Nicky Moulder said the campaign captures the excitement that comes with a new season.
“Our new collection has been thoughtfully designed to bring fresh colour, comfort and confidence to every adventure, with playful details and trend-led styles that encourage kids to express themselves and make the most of every moment,” Moulder said.
“We believe some of the most inspiring ideas come directly from kids themselves. That’s why partnering with seven-year-old musician Miles Phillips and featuring his song ‘Eastern Rosellas’ felt like such a natural fit for our new season launch.”
What’s in the collection
Girls
The Gigi woven program is back bigger than ever, offered across a range of silhouettes from pants, shorts, tops and dresses. All pieces come in a lightweight, breathable woven fabrication in an optimistic colour palette, perfect for easy mix-and-match outfitting.
Key pieces include:
- Gigi Flutter Sleeve Dress with a shirred elasticated bodice, square neckline and flutter sleeves
- Gigi Wide Leg Pant with an elasticated waistband and wide leg cut
- Gigi Babydoll Top in a trendy babydoll silhouette, perfect for pairing with the Gigi pants or shorts
Boys
It’s all about shorts and graphic tees. Fan favourites include the super baggy denim shorts, plus new essential graphic tees featuring new season illustrations capturing everything from fish and chip dates to beach days.
Baby and toddler
The sweetest mini styles for your littlest ones, from shorts and tee sets for easy outfitting to dresses and all-in-ones.
Swim and towels
New season swim has landed for girls, boys and baby in bright, optimistic colours. The hero piece is the long sleeve one piece swimsuit for girls with SPF 50+ protection. Fan favourite zip-thru hooded towels are back in all new contrast stripe colours, with exclusive new styles dropping through December.
Pricing and availability
Cotton On Kids has introduced improved pricing across key product categories, giving families greater value as they refresh wardrobes for the season ahead.
The spring collection is available online from 17 September and in-store from 28 September across Australia.
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