Amy Roberts launched Vege Threads in 2013 with a focus on organic basics made in Australia. More than a decade on, after stepping away to grow her family, she’s back at the helm of the label with what she’s calling VT 2.0 – now designing from home in Adelaide.
Amy’s why hasn’t changed much, and that’s the point. Vege Threads still makes its garments onshore, still works with the same Melbourne factory of ten years, and still leans on a small number of fabrics chosen for how they wear. Organic cotton, knitted and dyed in greater Melbourne. Merino from a Responsible Wool Standard accredited facility. Hemp blends Amy is currently working to bring into Australian production too. The mills she uses are some of the last of their kind in the country.
What’s changed is Amy. She’s now a mother of two, Maggie and Kipp, and she designs with that in mind. The latest collection is built around clothes that work for bodies that change, days that run long, and wardrobes that need to earn their place. Soft tees you actually reach for. Tracksuits you live in. Socks that don’t end up in the back of the drawer.
The VT palette comes from the colours Amy sees around her: gum trees, dry grass, the muted greens and browns of the bush where she lives with her partner Mike and their dog Noni. Nothing about it feels styled for a moodboard. It feels like the kind of wardrobe you build over time, on purpose, because you’ve stopped buying clothes that don’t last.
For Adelaide mums thinking harder about what they wear and where it comes from, Vege Threads is worth a proper look. It’s a hometown brand with a national footprint, designed by someone who decided thirteen years ago what she wanted it to be, and is still doing it.
vegethreads.com | @vegethreads
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