Pouch Australia and Mattel team up to create the ultimate toy storage bag and playmat in one!
The South Aussie creators of the original Play Pouch partner with leading global toy company, Mattel!
Some of the world’s most well-known and beloved brands are now available on the Play Pouch, the ultimate toy storage bag and playmat in one.
Founded in 2011 by best friends, Kate and Kate, the Original Play Pouch has tamed toy mess across the globe. The worldwide success of Play Pouch has changed the way kids play and pack-away, teaching valuable life-skills and saving precious time for parents – can we get a “Hallelujah” please?
Now, with the partnership between Play Pouch and Mattel, whether they’re little rev heads, mini fashionistas or loco for locomotives there’s a Play Pouch for every kind of kiddo, including Hot Wheels, Barbie, Fisher Price Little People and Thomas & Friends Play Pouches.
Play Pouches with Interactive play scenes
Play Pouch provides a place to play, is easy to pack away and offers a compact and portable toy storage solution.
Kids are excited by the playmats with interactive play scenes on the inside and parents are delighted with the swift pack up – by simply pulling on the ropes the toys are gathered neatly inside and are easily stored away.
The natural synergy between Play Pouch and the Mattel brands is a match made in heaven. Each of the popular brands of Hot Wheels, Barbie, Thomas and Little People create innovative products that inspire, entertain and develop children through play.
The cars & tracks, Barbie dolls & accessories, engines & tracks, and Little People & accessories all store easily in their very own branded Play Pouch! When the Play Pouch is spread out ready for play, the scenes on the inner of the Pouch provide exciting yet familiar scenes to spark imaginations and prompt engagement through play.
The recent online launch has been a resounding success and consumers can expect to see the licensed Play Pouch at retail in all key territories this year.
Kate Campbell and Kate O’Donoghue, co-founders of Pouch Australia, say
“We are thrilled to have partnered with Mattel and delighted by the immediate success of the interactive Mattel Play Pouch range. We know play is vital in promoting healthy development in young children. Like Mattel, we want to inspire and entertain children through play and provide products that parents can trust. Working with Mattel brands has taken Play Pouch to another level. The Play Pouch is inspired by the innocence and simplicity of our own childhoods and the positive impact self-guided imaginative play had on our lives. Presenting our favourite childhood brands on our products has been the highlight of our business journey so far!”
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