Since 1996, Imagine If has been a go-to for parents and children in Adelaide. With stores in Burnside Village and Mitcham Square, this local toy shop has a rich history and a renewed vision under the ownership of Tom and Marcia Hamilton, who took over in May 2024. As Mitcham locals and parents to two teenage boys, Tom and Marcia are passionate about bringing the best toys, games, and learning tools to families in the area.
A focus on education and learning
Imagine If is returning to its roots with a renewed emphasis on educational products. The Hamiltons are working closely with teachers and occupational therapists to expand the shop’s learning aids section. Whether you’re a parent, teacher, or therapist, you’ll find thoughtful, effective tools that encourage growth and development in children.
The store is also expanding its sensory toy range, stocking fun brands like Nee-Doh alongside more sensory-focused options such as Kaiko. These products are carefully chosen to support a variety of developmental needs, providing stimulating and therapeutic experiences for kids.
Supporting Australian small businesses
Imagine If is committed to supporting local, with an effort to source products from Australian small businesses. Shoppers will find brands like Little Change Creators and ChessPlus, which offer unique and high-quality toys that help children learn while playing. The Hamiltons are dedicated to boosting the local economy and providing customers with more home-grown options.
Community and school involvement
Imagine If isn’t just about selling toys; it’s a valuable part of the community. The store regularly donates to school and community fundraisers, and teachers can easily purchase supplies through their schools. With a team that includes staff with educational backgrounds, customers can rely on knowledgeable recommendations when searching for the perfect toy or learning aid.
Customer favourites
Imagine If stocks an impressive array of well-loved brands. Some of the shop’s standout collections include:
- Sylvanian Families
- Jellycat (known for their soft and cuddly toys)
- Hansa (especially their popular puppets)
- Melissa & Doug
- Connetix
- Charlie Bears
They also carry other renowned brands such as Dal Rossi, Schleich, Djeco, Speks, Tiger Tribe, SmartGames, Tender Leaf, Hexbugs, Ravensburger, Australian Geographic, and the timeless favourite, Lego.
Imagine If has stepped up its social media presence to keep families engaged. With fun unboxing videos, how-to guides, and staff-favourite spotlights, their Instagram @imagine.if.toys and Facebook page Imagine If Toys are packed with ideas for educational play.
Whether you’re shopping for a birthday, looking for sensory toys, or on the hunt for learning tools, Imagine If has something special for every child and family.
For more information:
