Bonds Baby Search 2023: Entries open now

Bonds baby search 2023
Entries for the 2023 Bonds baby search are open now! Bonds are on the hunt for the country's brightest, cheekiest and messiest bubs from newborns to 3 years old.

Bonds baby search is back! With the country experiencing its biggest baby boom in 15 years, the stage is set for newborns to three-year-olds to shine. With a remarkable $30,000 in cash prizes up for grabs, along with extraordinary opportunities, it’s time to showcase your little superstar and revel in the joy of parenthood.

Categories and prizes

The Bonds Baby Search 2023 offers three age categories, spanning from the newest additions to the toddler years, ensuring that all adorable little ones have a chance to dazzle the judges.

The categories are:

  1. Newbie (0 – 6 months)
  2. Baby (6 months – 2 years)
  3. Toddler (2 – 3 years)


Great prizes await the winners of each category, with $10,000 in cash to brighten their future and an exclusive opportunity to feature in an upcoming Bonds campaign, capturing hearts nationwide. But that’s not all! Every day, three lucky winners will be randomly selected from each category, winning a $200 RRP voucher each from HipKids, Australia’s premier destination for kids’ toys and furniture.

Bonds Baby Search 2023

The back story

After a brief hiatus, Bonds Baby Search returns stronger than ever to celebrate the remarkable surge in newborns, igniting joy and hope across the nation. For 18 years, this iconic competition has cherished little ones from all corners of Australia and beyond, and now it reemerges to commemorate the monumental baby boom of recent times.

Entry rules and eligibility

To participate in the 2023 Bonds Baby Search, entries are exclusively accepted online through the Bonds website. Australian residents who are Bonds & Me members have the golden ticket to enter their adorable bundles of joy.

Bonds & Me membership is essential for entry, providing access to exclusive benefits, including discounts, free shipping, and much more. Each child aged between 0 and 3 years can be entered once per category, and multiple entries are allowed for families with more than one eligible child. Twins, triplets, and other multiple births can be entered together or separately, with equal opportunities to win  prizes.

The selection process

The Bonds team will meticulously review each entry to uncover the brightest stars. There will be no public voting, ensuring that every participant receives equal appreciation and admiration. The three winners from each category will be handpicked by the Bonds team based on their irresistible charm and unique personalities.

Don’t miss out on this incredible opportunity to showcase your little one’s star quality.

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