With over 11 years in the beauty industry, Lena Wilkinson knows skincare.
Moreover, as a mother of two herself, she understands the importance and needs of children’s sensitive skin.
After the birth of her own children, Lena struggled to find an Aussie brand that offered safe, gentle skincare for kiddos, using non toxic ingredients. Inspired by her own daughters, she had a vision to create a space within the beauty industry that encourages natural beauty… using natural products! While on maternity leave with her second daughter, Lena decided to take the leap and use her wealth of knowledge in the industry to create an Aussie skincare brand she was confident other mothers would learn to know and trust.
We chat with Lena about how Organik Wellness & Co is different and why it’s so important to choose the right product for the soft, sensitive skin of our tiny tots and tweens!
Tell us about the different products Organik Wellness & Co offers for bubs and kids.
Organik Wellness & Co is a natural and organic skincare brand designed specifically for children. We specialise in skin care products for babies, kids and tweens, with a small range also available for mothers.
We have skin care for newborns, such as our award-winning baby bath soak, through to our newest range, a simple 3-step skin care routine for tweens.
How is skin care specifically designed for babies and kids different from what we might use as adults?
Children’s skin, especially babies and younger kids, is structured differently. The epidermis (outer layer of skin) is 20-30% thinner, meaning it is more sensitive and fragile than adult skin, which is why a lot of younger ones experience dryness.
When developing skin care specifically for children, we make sure that we use nourishing natural ingredients such as oatmeal, calendula, coconut, and avocado oils.
Part of your business vision is taking care of and giving back to the earth – tell us about how Organik Wellness does this.
We care deeply about the planet and creating a business that gives back to nature. That’s why we have partnered with One Tree Planted and will plant a tree for every order placed!
We have also joined the eco-packaging alliance with our eco-friendly packaging supplier, where products are compostable, recycled and reusable! Our ink is now soy-based and toxic free!
Our packaging is recyclable and reusable, and we will be stocking refill pouches in the near future.
Your products are all locally made. Why is it important to you to have an SA made product?
We love supporting local and by making our product in SA we hope to support other SA families by producing jobs and building our local economy.
We make our products in small batches so our consumers can have the benefits of a longer shelf life of their products once opened. Our products are also blended, filled and labelled during this process, all here on the Fleurieu Peninsula!