Introducing the Jocelyn Proust range: in store now at Big W

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November 20, 2020

You know we love a cute collab here at KIDDO, and this one is certainly no exception! Embracing the iconic natural beauty of the Australian bush, a brand-new range of Jocelyn Proust infant apparel has now launched at Big W nationally.

JOCELYN PROUST’S ICONIC ARTWORK INTRODUCED TO A NEW GENERATION WITH THE LAUNCH OF FIRST INFANT RANGE

Collection features 12 gorgeous infant designs in store at Big W

These designs will be available at Big W nationally in store, and just quietly, the seagull print is EV.ER.Y.THING.

The range is set to introduce the stunning and unique designs by the globally renowned Australian artist to the littlest member of the family for the first time.

JOCELYN PROUST INFANT RANGE

Featuring 12 timeless designs, the Jocelyn Proust infant collection includes an extensive infant range including rompers, shorts, t-shirts, hats and dresses, with prices ranging from $12–$20.

Jocelyn Proust’s iconic artwork has garnered an international reputation with her signature striking abstract prints and unique take on Australia. She makes strong use of bold colour in her classic clean graphic style, often finding a fine balance between simplicity and complex detail.

Australiana motifs and a soft colour pallet

The collection is the first infant range to be released by the artist with Big W. Featuring distinct Australiana motifs in a soft colour pallet. The clean graphics are both bold and whimsical with the use of flora and seagulls in soft cotton linen fabrics, designed to breathe, and to keep the child cool in Australia’s warm summer.

Jocelyn Proust is one of Australia’s most revered artists, widely known for her Australian Native Flora and Australian Birds Collections. Her bright abstract prints have enthralled Australians by embracing nature’s motifs to create designs that are both bright and eclectic.

Living on the north coast of NSW, Jocelyn often draws inspiration from her picturesque natural environment. Her bold and whimsical designs were crafted with pen, watercolour and cut paper, which is then transformed digitally into patterns and designs before being printed onto high quality fabric.