Being a parent of toddlers is no small feat. Add in a sprinkle of toddler defiance, a mountain of advice from well-meaning friends and family, and the pressure to “do everything right,” and it’s easy to see why many parents feel overwhelmed.
Adelaide mum Monica Jones knows this all too well. As a mother navigating anxiety, depression, and sensory challenges with her own children, she experienced first-hand the stress of guiding toddlers through big life transitions. It was this personal journey that inspired her to create My Binkie Bear, an Australian children’s brand designed to help families navigate the tricky milestones of early childhood; from weaning off dummies to starting daycare and, now, toilet training.
Monica’s latest innovation is the Go Time, Potty Time System, the first of its kind in Australia. Backed by child development experts, it’s a gentle, play-based approach that helps toddlers tackle toilet training at their own pace; no more tears, stress, or confusion.
The system includes a beautifully illustrated storybook, sensory aids like the fun Wizzle Fizzle that reacts to wee, a reward chart, and a step-by-step framework to guide parents through the process. Every element is designed to make learning fun while respecting the child’s readiness and independence.
“After helping parents with our dummy-weaning system, we kept hearing the same frustrations around toilet training: confusion, conflicting advice, overwhelm,” Monica says.
“I wanted to create a holistic, emotionally intelligent system that supports toddlers through play and lets them lead the way.”
Play Therapist Dr Kate Renshaw explains why this approach matters. “Toilet training involves multi-step skills and a lot of emotional processing for toddlers. Pressure from parents can increase stress, which often leads to resistance,” she says. “My Binkie Bear’s system creates a safe, supportive space that encourages independence while keeping the process fun.”
With Go Time Potty Time, children aren’t just learning a new skill, they’re gaining confidence, resilience, and a sense of achievement. For parents, it’s reassurance that toilet training can be a joyful, manageable experience, not a battleground.
For more information on Go Time Potty Time and My Binkie Bear’s award-winning toddler products: mybinkiebear.com
